cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
I Gede Ngurah Primanda S Rahadiarta
Contact Email
adeprimanda@ppb.ac.id
Phone
-
Journal Mail Official
jtrue@ppb.ac.id
Editorial Address
Jl. Dharmawangsa, Benoa, Kec. Kuta Sel., Kabupaten Badung, Bali 80361
Location
Kab. badung,
Bali
INDONESIA
Journal of Travel and Leisure
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 3064044X     DOI : https://doi.org/10.52352/jtrue.v2i1.2004
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Social Sciences Other
J-True: Journal of Travel and Leisure is a peer-reviewed academic journal dedicated to fostering scholarly discourse and disseminating significant research in the fields of travel and leisure. The journal aims to be a pivotal resource for academics, practitioners, and students interested in the latest developments and insights in tourism, hospitality, and leisure studies. It publishes original research articles, review papers, case studies, and theoretical explorations that contribute to a deeper understanding of the travel industry and leisure activities. With a commitment to quality and innovation, J-True serves as a platform for exploring the cultural, economic, social, and environmental impacts of tourism and leisure activities globally. The journal welcomes submissions that challenge conventional paradigms and introduce novel perspectives to enhance practices within the sector. Focus and Scope: Tour and Travel Business Environmental impacts of tourism Tourism and Leisure Tourism Economics Cultural Tourism Tourism Sociology
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 18 Documents
 1   2 
Pengaruh Komunikasi Pramuwisata Lokal Terhadap Kunjungan Wisatawan di Daya Tarik Wisata Budaya Pura Luhur Uluwatu Desa Pecatu Bali Anak Agung Ngurah Yoga Widyanatha; Made Darmiati; Dewa Gede Ngurah Byomantara
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.866

Abstract

This study aims to determine The Effect Of Local Tour Guide Communications On Tourist Visit To The Luhur Uluwatu Temple, Pecatu Village, Bali, Indonesia. This research was conducted using a purposive sampling technique on 100 respondents who use the services of local tour guides at the cultural tourist attraction of Luhur Uluwatu Temple. The data collection technique was carried out using a questionnaire and had tested its validity and reliability. Based on the test results, the coefficient value is 0.076 (positive) with a significant level of 0.003 <0.05, so that HO is rejected and Ha is accepted. This proves that the Communication of Local Tour Guides has a significant positive effect partially on Tourist Visits at the Cultural Tourism Attraction of Luhur Uluwatu Temple, Pecatu Village, Bali.
The Influence of Price and Service Quality on The Satisfaction of Italian Tourists (Case Study Pt. Bali Prima Holidays) I Komang Krisna Putra Yasa; Ni Putu Evi Wijayanti; Made Darmiati
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1468

Abstract

This study aims to analyze the effect of price and service quality on the satisfaction of Italian tourists who buy Bali Round Trip tour packages at PT. Bali Prima Holidays. This consider uses quantitative strategies with information collection through surveys conveyed to 107 Italian traveler respondents. Data analysis was carried out using multiple linear regression with the help of SPSS software version 26. The findings demonstrated that Italian tourist satisfaction was positively and significantly impacted by price and service quality. The price variable has a t value of 16,088 with a significance of 0,000, while the service quality variable has a t value of 3,270 with a significance of 0,001. Simultaneously, price and service quality have a calculated F value of 652,061 with a significance of 0,000, which means that the two variables jointly affect tourist satisfaction with a contribution of 92,5% (Adjusted R2). This study concludes that increasing competitive prices and good service quality can increase Italian tourist satisfaction. It is recommended to PT Bali Prima Holidays to evaluate prices and improve modern facilities and equipment to increase tourist satisfaction.
Factors Influencing Repurchase Intention: A Case Study of PT. Kristal Holidays Gusti Putu Gede Aditya Putra Wibawa; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v1i2.1470

Abstract

This research aims to explore the factors influencing repurchase intention from domestic tourist points of view. This research describes the brand image and service quality as factors that influence repurchase intention. This research uses quantitative methods by examining domestic tourist points of view. The main informants in this research are 103 domestic tourists who previously used the services of PT. Kristal Holidays. This research provides positive results from the factors that influence repurchase intention. There are suggestions that researchers can give to PT. Kristal Holidays to increase the repurchase interest of tourists who use PT. Kristal Holidays services namely by strengthening the brand image and also the quality of service in various aspects of the company.
Meningkatkan Kepuasan Pelanggan Trailfinders: Peran Kinerja Tour Guide dan Perceived Value di PT EXO Travel Indonesia Yustina Klara; Made Darmiati; Teguh Hadisukarno
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1481

Abstract

This research was motivated by a decrease in the percentage of customers who used the services of PT EXO Travel Indonesia-Bali from 2020-2023, and there were customer complaints from agent Trailfinders regarding the tour guide’s performance, which impacted customer satisfaction. Tour guide performance is one of the important components of a travel company that affects customer satisfaction. The perceived value has the potential to be mediated in this research model. Therefore, this research aims to determine the influence of tour guide performance on customer satisfaction mediated by customer perceived value. The research method used is quantitative descriptive with collecting respondent data by distributing questionnaires to Trailfinders customers who have used EXO Travel Indonesia-Bali tour guide services and obtained 227 valid samples. Samples were taken using nonprobability sampling-purposive sampling techniques. The results of the respondents' data were analyzed using SmartPLS 4 software and the Partial Least Square Structural Equation Model (SEM-PLS) technique. The study's results explore that the direct performance of tour guides positively and significantly affects customer satisfaction and perceived value. The customer's perceived value directly affects customer satisfaction, and indirectly, the tour guide's performance positively and significantly affects customer satisfaction through the customer's perceived value as a mediator
Persepsi Wisatawan Cruise Viking Orion Terhadap Kualitas Produk Paket Wisata Halfday Nature, Tradition & Religion Tour di PT. Destination Asia Ni Kadek Maharani Artha; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1483

Abstract

Since long time ago cruise tourists have a great opportunity for travel agencies in Bali. One of the Travel Bureaus that has been operating since 2002, PT Destination Asia, is eyeing the cruise tourist market. Starting from selling services and services to selling tour package products, in this case one of the tour packages that attracts attention is the Halfday Nature, Tradition & Religion Tour package product which is very often sold to cruise tourists on Viking Orion ships where this ship is the first to often use services and also buy tour package products at PT. Destination Asia. In selling quality tour package products requires things that must be considered, namely Core Product, Tangible Product and Augmented Product. The data obtained from this research are observation, interviews, questionnaires and literature studies. The data analysis techniques used are validity tests, reliability tests and descriptive statistics. The results of the research obtained are tourist perceptions of Core Product with an average of 4.53 which shows very good results, tourist perceptions of Tangible Product with an average of 4.56 which shows very good results and tourist perceptions of the augmented product dimension which is 4.57 with very good results, but what is very unfortunate is that the core product cannot pass the value of the average product.
PERSEPSI WISATAWAN POLANDIA TERHADAP KUALITAS PELAYANAN AIRPORT REPRESENTATIVE PANORAMA DESTINATION BALI Yulio Fernando; Dewa Gede Ngurah Byomantara; Putu Surya Laksana Rahjasa
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1489

Abstract

This research contains one main question, namely how Polish tourists perceive the service quality of Panorama Destination Bali's representative airport. Furthermore, the aim of this research is to determine the perceptions of Polish tourists regarding the quality of presentation airport services at Panorama Destination Bali. The method used in this research is quantitative descriptive. The data collection technique was carried out through observation with a sample of 100 respondents. Data collection was carried out by distributing questionnaires offline using a Google form, which then created a quick response code (QR) on the Google form. The results of the research show that the results of descriptive analysis testing regarding tourists' perceptions of the service quality of Airport Representative Panorama Destination Bali are included in the good category, this shows that Airport Representative Panorama Destination Bali is able to provide good service to tourists.
Pengaruh Memorable Tourism Experience Terhadap E-WOM Dimediasi Oleh Destination Attachment: Studi Kasus di Uluwatu Kecak Dance Ni Luh Putu Pradiayu Aspariyanthi; Ni Ketut Wiwiek Agustina
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1495

Abstract

The purpose of this research is to investigate the influence of Memorable Tourism Experiences (MTEs) on e-WOM mediated by Destination Attachment (DA). The sample of this study amounted to 180 respondents which are domestic visitors who have visited and posted some photos or videos of their experience about Uluwatu Kecak Dance's performance among their Instagram and Tiktok. Sampling uses purposive sampling technique and data collection by questionnaires distributed via google form. An analysis method called structural equation modelling (SEM) is applied and data of this study used quantitative descriptive. The findings of this study indicate that memorable tourism experience and destination attachment has positive and significant effect on domestic visitor e-WOM behavior. Memorable tourism experience also has a positive and significant impact on e-WOM mediated by destination attachment on Uluwatu Kecak Dance.
PENGARUH PENGARUH KEPERCAYAAN MEREK, KEWAJARAN HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS SUATU MEREK (STUDI KASUS TRAVEL AGENT ANTAVAYA BALI) FREDERIK LORENSO; Ida Bagus Putu Puja
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v1i2.1635

Abstract

Travel agents play a critical role in Bali's tourism industry, with Antavaya Bali being one of the largest operators. This study investigates the influence of brand trust, price fairness, and service quality on Antavaya Bali's brand loyalty. Using causal associative research and quantitative techniques, data were collected from 157 respondents and analysed with SEM PLS. The findings revealed that brand trust, price fairness, and service quality all positively and substantially impact Antavaya Bali's brand loyalty. Specifically, brand trust displayed a path coefficient of 0.233 with a t-count of 2.281 and a p-value of 0.02, price fairness demonstrated a path coefficient of 0.273 with a t-count of 3.405 and a p-value of 0.001, and service quality exhibited a path coefficient of 0.385 with a t-count of 3.535 and a p-value of 0.000. Practical recommendations are provided to enhance Antavaya Bali's brand loyalty in a competitive market. Future researchers can develop this research by using other methods to examine brand trust, price fairness, service quality, and brand loyalty of a company.
Designing Promotional Video for Buwun Sejati Tourism Village as a Tourism Promotion Media Rizki Meli Lestari; M Tanggap Sasmita; Sri Wahyuni
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v1i2.1640

Abstract

One of the currently developing tourism trends is tourism villages, this is inseparable from tourism promotions carried out to influence tourists to visit a destination. Buwun Sejati Tourism Village is one of the villages in Narmada District, West Lombok Regency. The level of visits by domestic tourists has increased, but visits by foreign tourists are still relatively low. This study aims to identify tourism potential and design a promotional video for Buwun Sejati Tourism Village to attract foreign tourists. This study uses a qualitative research methodology with data collection through participant observation, interviews, and literature study. The result of this study is that Buwun Sejati Tourism Village has many diverse tourist objects as well as interesting tourist attractions to visit which can be used as an attraction to attract visiting tourists. The final artwork from the video design process resulted in the final two-day and one-night tourism village promotion video Explore Buwun Sejati Tourism Village with a duration of two minutes and 40 seconds in mp4 format.
Contribution of Dark Tourism in Preserving Collective Memory and Strengthening Local Tourism at the Bajra Sandhi Monument, Bali Anak Agung Ayu Ratih Kesumadewi; Putu Surya Laksana Rahjasa; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v1i2.1650

Abstract

This study examines the role of the Bajra Sandhi Monument as a dark tourism destination, highlighting its contribution to collective memory and cultural tourism in Bali. The monument serves as a site of historical education, presenting narratives of Bali’s struggle against colonialism through dioramas and reflective spaces. It strengthens collective memory by fostering awareness of historical events and cultural identity among visitors and locals. Additionally, the monument enhances Bali’s cultural tourism by offering a meaningful alternative to its natural attractions, integrating historical and cultural narratives. Despite its benefits, the monument faces challenges such as the risks of commercialization, which could diminish its historical significance. To address this, sustainable management practices are recommended, alongside adopting digital storytelling technologies to enrich the visitor experience. Involving local communities in its preservation ensures stronger cultural ownership, while future research can explore its influence on international perceptions of Bali's history. The Bajra Sandhi Monument exemplifies the potential of dark tourism to balance cultural preservation and tourism development.

Page 1 of 2 | Total Record : 18

 1   2 

Filter by Year

2024 2025


Reset
Filter By Issues
All Issue Vol. 2 No. 1 (2025): J-TRUE: Journal of Travel and Leisure Vol. 1 No. 2 (2024): J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure