Journal of Travel and Leisure
Vol. 3 No. 1 (2026): J-TRUE: Journal of Travel and Leisure

Design of a Thematic Tour Package as a Strategy for Preserving Intangible Cultural Heritage in Klungkung Regency: A Community-Based Approach

I Made Aswin Ananta Sena (University of National Education)
I Gusti Agung Ayu Made Dianti Putri (University of National Education)



Article Info

Publish Date
30 Jun 2026

Abstract

Klungkung Regency possesses intangible cultural heritage (Kamasan classical painting, Besan palm sugar, and Kusamba salt) that is currently threatened by a regeneration crisis. This study aims to analyze the underlying factors causing the disruption of intergenerational cultural transmission and to design a tourism model as a preservation solution. Utilizing a qualitative approach with a multi-site case study design, data were collected through in-depth interviews with maestro artisans and representatives of the Tourism Agency. These data were subsequently validated through field observations and triangulation. The findings indicate that the regeneration crisis is triggered by three primary factors: the economic pragmatism of youth who prefer the formal sector, physical barriers combined with the technical rigidity of the crafts, and the "tourism paradox," wherein passive tourist visits have not yet provided a direct economic impact for the artisans. As a preservation solution, this study proposes the "Klungkung Heritage Trail" model, which is based on experiential tourism. This model integrates the three cultural sites, repositions artisans as educators, and creates a "digital intergenerational bridge" that actively involves the youth. The successful implementation of this model requires the improvement of basic infrastructure and the standardization of tour prices by the regional government.

Copyrights © 2026






Journal Info

Abbrev

jtrue

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

J-True: Journal of Travel and Leisure is a peer-reviewed academic journal dedicated to fostering scholarly discourse and disseminating significant research in the fields of travel and leisure. The journal aims to be a pivotal resource for academics, practitioners, and students interested in the ...