<![CDATA[ABSTRACT MICE (Meeting, Incentive, Convention and Exhibition) is a growing industry in Indonesia, the MICE business is able to provide a fairly high economic contribution to the development of the national economy. Not only in Indonesia. This makes the MICE industry very attractive to tourism industry business players. At the end of 2019, the Covid-19 pandemic attacked various countries around the world, one of which was Indonesia. This disease hit Indonesia in March 2020. There was a sharp decline in the implementation of MICE activities in various destinations in Indonesia, including the city of Surabaya. The aim of this research is to explain how the efforts made by MICE Surabaya stakeholders and compare the results of processing with the theory of tourism destinations that have been studied previously and find out the requirements for MICE activities that must be met by the organizers during the Covid-19 pandemic. The data collection method used in this research is observation with analytical methods, namely qualitative data methods that are analyzed descriptively. The results of the study show that the efforts made by MICE stakeholders in the city of Surabaya are in accordance with the new guidelines for organizing MICE activities during the Covid-19 pandemic. Key Word: event, MICE, pandemic, stakeholders, surabaya, ABSTRAK MICE (Meeting, Incentive, Convention and Exhibition) merupakan industri yang sedang berkembang di Indonesia, bisnis MICE mampu memberikan kontribusi secara ekonomi yang cukup tinggi bagi pembangunan perekonomian nasional. Hal ini membuat industri MICE sangat diminati oleh para pelaku usaha industri pariwisata. Pada akhir tahun 2019, pandemi Covid-19 menyerang ke berbagai negara belahan dunia, salah satunya negara Indonesia. Penyakit ini melanda negara Indonesia pada bulan Maret 2020. Adanya penurunan tajam mengenai penyelenggaraan kegiatan MICE di berbagai destinasi di Indonesia, termasuk salah satunya yaitu Kota Surabaya. Tujuan penulis membuat penelitian ini adalah menjelaskan bagaimana upaya yang telah dilakukan stakeholders MICE Surabaya dan membandingkan hasil pengolahan dengan teori destinasi pariwisata yang sudah dipelajari sebelumnya serta mengetahui persyaratan kegiatan MICE yang harus dipenuhi oleh pihak penyelenggara selama pandemi Covid-19. Metode pengumpulan data melalui observasi langsung dengan metode analisis yaitu metode data kualitatif yang dapat dianalisis secara deskriptif. Hasil penelitian menunjukkan upaya yang dilakukan oleh stakeholders MICE di Kota Surabaya sudah sesuai dengan pedoman baru penyelenggaraan aktivitas kegiatan MICE selama pandemi Covid-19. Kata kunci: kegiatan, MICE, pandemi, stakeholders, Surabaya]]>
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