<![CDATA[Cibuluh Tourism Village has historically had the potential for agricultural land to support the community's economy. This has led the community to rely on agriculture for their livelihood. However, in recent years, the digitalization that has transformed this cultural structure can help Cibuluh Tourism Village develop other potential (tourism) to strengthen existing businesses in Cibuluh Tourism Village. Digital transformation in Cibuluh Tourism Village can be aligned to maintain trust in the tourism business run in Cibuluh Tourism Village. From here, researchers want to observe cultural development in Cibuluh Tourism Village with the aim of explaining the influence of digitalization in Cibuluh Tourism Village. The type of research chosen is quantitative, with the results of the study showing that digitalization has a positive influence on Cibuluh Tourism Village, as evidenced by various digital-based promotional activities such as the use of Instagram, Facebook, YouTube, and TikTok applications in disseminating cultural activities in Cibuluh Tourism Village.]]>
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