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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia LUGAS Jurnal Komunikasi Inter Komunika: Jurnal Komunikasi Coverage: Journal of Strategic Communication Edutourism : Journal Of Tourism Reseach Mitra Akademia: Jurnal Pengabdian Masyarakat Buletin Poltanesa Jurnal Bisnis Event Jurnal Ilmiah Pengabdian Kepada Masyarakat International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajemen Pariwisata dan Perhotelan

Imam Syafganti

Politeknik Negeri Jakarta

Author-ID : 4306201

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Digital Transformation, Big Data and Research Landscape in Digital Communication Imam Syafganti
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 3, No 2 (2018): December 2018 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

The digitization of communications technology has led to an intense interaction between human and digital-based technology. A large number of digital data traces produced by humans as a result of that activity. Such data is commonly referred to Big Data. The availability of Big Data as a digital data source in turn, opens opportunities for communication scientists to be able to use that data to get the patterns and trends of human activities that have been done through social research. It is necessary to understand the basic concept of the Big Data, using appropriate tools and adequate access to the data, and appropriate research method in order to be able to conduct research by using such digital data. This paper aims to describe the potential of Big Data for the purposes of communication research, the use of appropriate tools, techniques and methods and to identify potential research directions in the digital realm. Some limitations and critical issues related to the research validity, population and sample, as well as ethics in digital media research method were also discussed.

Komunikasi Pemasaran Pariwisata Desa Wisata Subang Selatan, Kabupaten Subang, Jawa Barat Firman Syah; Imam Syafganti; Asep Taufik Muharram
LUGAS Jurnal Komunikasi Vol 5, No 2: Desember 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v5i2.1687

Penelitian ini bertujuan untuk melihat komunikasi pemasaran pariwisata yang berjalan dan juga yang efektif di Subang Selatan. Sebab, Subang Selatan dengan ketinggian antara 500 meter hingga 1.500 meter ini memiliki destinasi wisata dengan daya tarik wisata yang berbeda-beda. Dengan pendekatan metode kualitatif diharapkan dapat memberikan informasi yang lebih dalam tentang masalah yang dikaji. Hasil diperoleh bahwa komunikasi pemasaran pariwisata yang selama ini sudah dilaksanakan desa wisata di Subang Selatan antara lain melalui media sosial di kanal YouTube, mulut ke mulut dari pengunjung yang pernah merasakan petualangan di beberapa desa wisata, hingga pemasaran langsung dengan menjalin kerjasama beberapa biro perjalanan dan agen perjalanan. Namun belum semua efektif berjalan mengingat pemilik akun bukan warga atau penggerak desa wisata. Sehingga internet (website) yang berasal dari hibah Politeknik Negeri Jakarta adalah yang efektif untuk komunikasi pemasaran pariwisata. Melalui url: http://dewisubangselatan.com/ para penggerak desa wisata dapat mengoperasikan langsung website dengan mengelola foto, video, tulisan serta tampilan yang sesuai harapan.

Komunikasi Internal Pt. Solid Logistics Memengaruhi Meningkatnya Employee Engagement Sukatno Tekad Sukatno; Martani Huseini; Imam Syafganti; Irwansyah Irwansyah
Inter Komunika Vol 3, No 2 (2018): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Abstract. The concerns of this reaseacrh to determine and analyze the impact of internal communication towards Employee Engagement at PT. Solid Logistics. The Internal Communication Theory used in this study refers to the opinion of Lawrence D. Brennan (1960) while for Employee Engagement based on the views of William H. Macey (2009). It is explanatory research. The population in this research were all employees of PT. Solid Logistics. The data is collected through the distribution of questionnaires, observation, interviews, documentation, literature studies, and data of the company. Data analysis techniques are used quantitatively and narrated according to the results of the research. The results of the reasearch is indicating that internal communication has a significant impact on the Employee Engagement at PT. Solid Logistics.Keywords: Organizational Communication, Internal Communication, Employee EngagementAbstrak. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh komunikasi internal terhadap Employee Engagement di PT. Solid Logistics. Teori Komunikasi Internal yang digunakan dalam penelitian ini mengacu pada pendapat Lawrence. Brennan (1960) sedangkan untuk Employee Engagement berdasarkan pandangan dari William H. Macey (2009). Jenis penelitian ini adalah eksplanatif. Populasi dalam penelitian ini adalah seluruh karyawan PT. Solid Logistics. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner, observasi, wawancara, dokumentasi, studi kepustakaan, dan data-data perusahaan. Teknik analisis data yang digunakan secara kuantitatif dan dinarasikan sesuai dengan hasil penelitian. Hasil dari penelitian menunjukkan bahwa komunikasi internal memiliki pengaruh yang cukup signifikan terhadap Employee Engagement di PT. Solid Logistics.Kata kunci: Komunikasi Organisasi, Komunikasi Internal, Employee Engagement

Strategi Pemilihan Media Partner dan Influencer Dalam Penyelenggaraan Pameran CRAFINA 2019 Sakana Bill Haqi; Imam Syafganti
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

This research discusses the strategy of selecting media partner and influencer in promotional activities at theCRAFINA 2019 exhibition. The purpose of this research is to understand the process in the selection strategy of mediapartner and influencer in promotional activities in organizing exhibition from the planning stage of the strategy to theimplementation. This research used qualitative research methods. Data collection techniques using interviews,observation and documentation. The focus of the research was conducted at the 2019 CRAFINA exhibition at theJakarta Convention Center. The results of this research identified that There are three factors in the selection ofmedia partners and influencers, namely the budget for the promotion of the exhibition, the conformity with the conceptof the exhibition and the system of media partner cooperation and there were two stages in the strategy of selectingmedia partner and influencer in organizing the exhibition, namely planning and implementation. At the planning stagethe activities carried out are the making of promotional plans that contain media partner and influencer targets, createa media and influencer database that matches the targets of the promotion plan and make proposals for submittingcooperation to be sent to the target media partner and influencer.

Pengelolaan Kegiatan Sponsorship pada Tahap Pra Pelaksanaan The Indo EBTKE Conex 2018 oleh Quad Event Management Annisa Fitri; Imam Syafganti
Bisnis Event Vol. 2 No. 5 (2021): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.118 KB)

This study aims to determine the management of sponsorship activities in the pre-implementation stage of The Indo EBTKE Conex 2018 and to find out the obstacles and solutions made. The type of research used is qualitative with the method of data analysis using descriptive analysis. The results of the study concluded that at the pre-stage stage consisted of several personal selling techniques to get sponsors. When offering a sponsor package, Organizer must look at the financial condition of the prospective sponsor's company so that the company can still participate.

MODEL DESTINASI MICE AGROWISATA GUNUNG MAS BOGOR Firman Syah; Dewi Winarni Susyanti; Imam Syafganti
Bisnis Event Vol. 4 No. 14 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i14.5735

At present, MICE destinations have become an attraction and are expected to increase foreign exchange in tourism. The Ministry of Tourism and the National Development Planning Agency (Bappenas) now also support the core business of tourism. Because when MICE can be developed, it will gain seven times the profit compared to tourism which is merely entertainment. Especially in Indonesia, MICE activities are still minimal. Bogor Regency as a destination with tourist attractions also has the opportunity to develop MICE, call it the Gunung Mas Agrotourism. Under the management of PT Perkebunan Nusantara (PTPN) VIII, Gunung Mas Agrotourism is now able to provide a variety of activities according to market needs. What are the MICE attractions that can be used for MICE tourism activities? How to maximize MICE destination in Gunung Mas Bogor Agrotourism? Results of research with qualitative methods explain that in Gunung Mas have tea walk potential and often hold formal meetings, weddings, and other activities on demand. Including important meetings which are scheduled in private. In fact, several times held a seminar. For this reason, there are four halls with various capacities that can accommodate 50 people, 100 people, even 300 people.

Integrasi Desa Wisata melalui Optimalisasi Peta Rute Wisata sebagai Konten Pemasaran Pariwisata Muhammad Iqbal Katik Rajo Endah; Fauzi Mubarak; Imam Syafganti; Firman Syah
CoverAge: Journal of Strategic Communication Vol 14 No 1 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v14i1.4659

Kajian ini menggali potensi daya tarik wisata existing yang terdapat di beberapa desa yang sudah ditetapkan sebagai desa wisata di kawasan Subang Selatan, yaitu Desa Wisata Cibeusi, Desa Wisata Sanca dan Desa Wisata Pasanggrahan. Pengintegrasian desa-desa wisata melaluiperencanaan dan perancangan rute wisata dapat dimanfaatkan sebagai salah satu cara untuk mempromosikan atraksi-atraksi wisata yang tersebar di dalam suatu destinasi wisata. Kajian ini mengonfirmasi titik-titik daya tarik wisata dengan memanfaatkan Global Positioning System (GPS) yang dikombinasikan dengan penggunaan aplikasi terkait Geospatial Information Systems (GIS), yaitu ArcGIS 10.8 dan website Google My Maps, untuk selanjutnya menilai kondisi existing, baik daya tarik wisata, amenitas maupun aksesibilitasnya. Pengumpulandata primer dilakukan dengan melakukan observasi lapangan, wawancara dan verifikasi, sementara pengumpulan data sekunder berupa data riset sebelumnya, kebijakan terkait, maupun data yang tersedia di internet. Analisis yang dilakukan dalam kajian ini adalah analisis deskriptif, analisis kebijakan, analisis penentuan daya tarik potensial menggunakan indikator, dan analisis spasial menggunakan peta. Kajian ini menghasilkan sebuah desain rute wisata optimal dalam rangka pengembangan pariwisata kawasan Subang Selatan berupa pengintegrasian desa-desa wisata di Kecamatan Ciater dan Kecamatan Kasomalang yang juga dapat dijadikan sebagai salah satu konten pemasaran pariwisata

Evaluasi Kegiatan Digital Marketing PT AkzoNobel Car Refinishes Indonesia di Platform Instagram Brigitta Valentina Jessica; Imam Syafganti
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.4038

The growth of modern technology has brought about numerous changes and new developments. Things that were previously considered unimaginable are now seen as commonplace and intriguing to many people. One example is the internet. Digitization can now be applied to all types of businesses, from the smallest to the largest. The formulation of marketing strategies has become more effective with this digitization. This study aims to examine the digital marketing activities of PT AkzoNobel Car Refinishes Indonesia on the Instagram social media platform. The research is conducted to review the uploaded content, engagement with followers, and their impact on the brand and sales. Data were obtained from direct experience during the internship process at the company. Research has shown that with proper and effective use, Instagram has provided considerable excitement for the company and its managers to utilize.

Evaluasi Citra Destinasi dan Performa pada Website Resmi Pariwisata Indonesia dan Malaysia Syafganti, Imam; Setyawan, Heri; Sudarno
EDUTOURISM Journal Of Tourism Research Vol. 5 No. 02 (2023): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v5i02.703

Abstrak Berbagai destinasi mengelola situs web pariwisata resmi untuk mempromosikan citra destinasi mereka. Sebagai destinasi yang diharapkan dapat menghasilkan devisa dari bisnis pariwisata, Indonesia dan Malaysia memiliki situs resmi pariwisata untuk mempromosikan dan mengkomunikasikan destinasi mereka. Penelitian ini bertujuan untuk mengevaluasi kinerja website resmi pariwisata Indonesia dan Malaysia dalam konteks aspek visual destinasi yang ditampilkan melalui website dan selanjutnya membandingkan kinerja kedua situs web tersebut. Hasil penelitian menunjukkan bahwa kedua situs web cenderung untuk memvisualisasikan citra destinasi yang serupa untuk target pasar mereka. Lebih jauh situs resmi pariwisata Indonesia ternyata berhasil memperoleh jumlah kunjungan dan pencarian organik yang lebih tinggi dari khalayak. Sebaliknya, situs web resmi pariwisata Malaysia berkinerja lebih baik dalam hal durasi kunjungan, jumlah halaman per kunjungan, dan bounce rate. Hasil penelitian juga menunjukkan bahwa situs web pariwisata resmi Indonesia cenderung menarik lebih banyak pengunjung asli yang mencari informasi spesifik dari situs web, namun mereka cenderung menghabiskan lebih sedikit waktu untuk menjelajahi situs tersebut. Sebaliknya, meski memiliki jumlah kunjungan yang rendah, website resmi pariwisata Malaysia cenderung berkinerja lebih baik dalam mempertahankan pengunjungnya dalam hal waktu yang dihabiskan pengunjung untuk menelusuri situs web. Temuan dari penelitian ini menunjukkan bahwa situs web resmi pariwisata Indonesia berhasil mendapatkan kuantitas kunjungan yang baik tetapi cenderung mengabaikan kualitas pengalaman pengunjungnya. Sebaliknya, situs resmi pariwisata Malaysia cenderung memberikan kualitas pengalaman yang lebih tinggi bagi pengunjungnya. Selain itu, kesimpulan dan rekomendasi praktis lainnya juga dirumuskan.

Peningkatan Kemampuan Berbicara Bahasa Inggris Mahasiswa MICE melalui Pendekatan Project-Based Learning (PBL) di Politeknik Negeri Jakarta Safitry, Tantri Sari; Akbar, Djuni; Syafganti, Imam
Bisnis Event Vol. 6 No. 22 (2025): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v6i22.7583

This study aims to assess the impact of implementing project-based learning (PBL) in English for Specific Purposes (ESP) classes at a vocational university. The research was conducted within the Business English department, with a specific focus on students majoring in Event Management or MICE (Meeting, Incentive, Convention, Exhibition) programs. The primary skill under investigation in this study is students' speaking abilities, particularly in the context of drama performance. A qualitative research approach was employed to explore the students' learning processes. Data collection methods included conducting semi-structured interviews, classroom observations, logbook entries, and evaluations of student performances, involving a total of 90 student participants. Subsequently, data analysis entailed an interpretation process and coding. the findings of this study reveal that the use of PBL in ESP classes significantly improved students' English-speaking skills, benefitting approximately 80% of the participants. Furthermore, the PBL approach not only enhanced speaking proficiency but also contributed to the development of discipline among students, motivating them to actively address learning challenges.

Co-Authors Anggraini, Asterina Annisa Fitri, Annisa Annisa Wardhani Asep Taufik Muharram Brigitta Valentina Jessica Chandra, Yanita Ella Nilla Dewi Winarni Susyanti Djuni Akbar Djuni Akbar Fauzi Mubarak Firman Syah Firman syah Heri Setyawan HERI SETYAWAN Ina Sukaesih Irwansyah, Irwansyah M. Iqbal Katik RE Mariam , Iis Martani Huseini Mubarak, Fauzi Muhammad Iqbal Katik Rajo Endah Putra, Yoshua Ardy Rajoendah, Muhammad Iqbal Katik Riza Hadikusuma Rudatin, Christina Lipuringtyas Safitry, Tantri Sari Sakana Bill Haqi Sofa, Nidia Sudarno Sukatno Tekad Sukatno

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