<![CDATA[The development of Extended Reality (XR) technology in education provides significant opportunities for creating more interactive and immersive learning media. However, the implementation of XR in the education sector still faces challenges such as limited resources, high implementation costs, and the lack of optimal XR-based edutech service models. This study aims to analyze the business model of EduverseXR as an XR-based edutech service using the Business Model Canvas (BMC) approach and SWOT analysis to formulate sustainable business development strategies. This research employs a descriptive qualitative method using a literature review approach. Data were collected from secondary sources such as scientific articles, books, and relevant previous studies. The analysis was conducted by mapping the business model using BMC and identifying internal and external factors through SWOT analysis. The results show that EduverseXR has strong potential in developing AR and VR-based learning media supported by technological capabilities, innovative products, and significant opportunities in the digital education sector. The proposed development strategies include strengthening product differentiation, improving human resource competencies, and expanding partnerships with educational institutions to support sustainable XR implementation.]]>
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