<![CDATA[This study examines how digital registration applications are used in the organization of MICE events by XYZ Event Organizer, a private event company based in BSD, Tangerang. This research uses a qualitative case study approach, with data collected through in depth interviews with three informants representing three levels of involvement in the registration process, namely the project manager, operational staff, and an event participant. Source and method triangulation were applied to keep the data credible, and the data were analyzed using the interactive model of Miles and Huberman. Findings show that the application is used consistently across the pre event, during event, and post event stages, improving efficiency and data accuracy, while obstacles such as network disruption and participant unfamiliarity with the technology still occur. The study also reveals participant concern over message sender identity that resembles phishing, an aspect not previously highlighted in similar research. This study contributes practical input for XYZ Event Organizer and other companies in the same industry in optimizing their use of registration technology.]]>
Copyrights © 2026
