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All Journal Altasia : Jurnal Pariwisata Indonesia Warta Pariwisata Jurnal Bisnis Event Jurnal Administrasi Profesional KOPEMAS Mercatura Lumina: Journal of Management, Entrepreneurship, and Tourism Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Meisa Sofia
Politeknik Negeri Jakarta
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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TANPA PRIMADONA, KEPULAUAN PHI PHI TETAP MEMESONA DI THAILAND Meisa Sofia
Warta Pariwisata Vol 18 No 1 (2020): Pariwisata Pulau-Pulau Kecil
Publisher : Pusat Perencanaan dan Pengembangan Kepariwisataan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.259 KB) | DOI: 10.5614/wpar.2020.18.1.13

Abstract

Kepulauan Phi Phi merupakan salah satu destinasi wisata unggulan Negara Seribu Pagoda. Letaknya berada di Laut Andaman, Provinsi Krabi. Daya tarik utama terletak pada keindahan bibir pantai dan keindahan biota laut.
PEMBERDAYAAN PEKERJA MIGRAN INDONESIA DI KUALA LUMPUR MALAYSIA: PENDAMPINGAN DAN PELATIHAN ADMINISTRASI, HUKUM, DAN MANAJEMEN Nining Latianingsih; Nidia Sofa; Iis Mariam; Meisa Sofia
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Abstract

Pekerja migran Indonesia (PMI) di Malaysia, khususnya di Kuala Lumpur, sering kali menghadapi berbagai tantangan, termasuk ketidak pahaman tentang hak-hak mereka, masalah administratif, serta manajemen keuangan. Artikel ini membahas program pemberdayaan yang dilakukan melalui pendampingan dan pelatihan di bidang administrasi, hukum, dan manajemen untuk meningkatkan kapasitas pekerja migran. Dengan menggunakan metode partisipatif, program ini bertujuan untuk memberikan pengetahuan dan keterampilan yang diperlukan agar pekerja migran dapat menghadapi tantangan di negara tempat mereka bekerja. Hasil dari program ini menunjukkan peningkatan pengetahuan dan kepercayaan diri para peserta dalam menjalankan hak dan kewajiban mereka sebagai pekerja migran. Melalui pelatihan ini PMI diharapkan dapat meningkatkan kompetensi mereka dan lebih siap menghadapai tantangan di tempat kerja di Malaysia.
Exploring the Dynamics of Price Competitiveness and Tourism Openness in Enhancing Bandung City’s Local Revenue Asterina Anggraini; Annisa Wardhani; Meisa Sofia; Nuraeni Hadiati Farhani; Diara Nazifa Rizqi Kamalia
Bisnis Event Vol. 7 No. 26 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i26.6856

Abstract

This study analyses the dynamics of the Price Competitiveness Indicator (PCI) and Openness Indicator (OI) in driving Bandung City's Local Own-Source Revenue (PAD) during the 2019-2023 period. A quantitative descriptive method with trend analysis was used to map the changing patterns of these three variables. The results show that PCI has a strong positive correlation with PAD, where a sharp decline in 2020 due to the COVID-19 pandemic was followed by a significant recovery through 2023. In contrast, the contribution of OI to PAD was relatively small and weak, although it showed an increasing trend post-pandemic. The study's conclusion indicates that price competitiveness is the main short-term driver of PAD, while openness is more strategic for long-term growth. The policy implication is the need for a balance between price stabilization strategies and enhancing destination openness.
INOVASI DALAM USAHA MIKRO KECIL DAN MENENGAH (UMKM) DAN FAKTOR-FAKTOR YANG MEMPENGARUHI HAL TERSEBUT (UMKM Industri Kreatif Kota Depok) Wahyudi Utomo; Ni Made Widhi Sugianingsih; Fachri Aditya; Meisa Sofia; M Ikhsan; Yoshua Ardy Putra
Jurnal Administrasi Profesional Vol 6 No 1 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i1.7564

Abstract

This research aims to determine the level of readiness of MSMEs with the forms and innovation strategies implemented. Innovation itself is a combination of new ideas, changes, and innovation indices – a combination of innovation behavior – hereafter called innovation. The limitation of previous empirical research is that it has not integrated leadership factors, organizational structure, and service orientation as determinants that influence innovation. Referring to these problems, the aim of this research is to describe innovation in MSMEs, to describe leadership factors, organizational structure and service orientation towards innovation in MSMEs, as well as analyze the relationship model between leadership, structure and service orientation. Based on this, this research seeks to describe innovation in Depok City Creative Industry MSMEs through leadership factors, organizational structure and service orientation as well as analyzing the relationship model between leadership, structure and service orientation. Referring to a theoretical perspective, the nature of this research is explanatory research, which relies on a hypothetico-deductive method with a quantitative approach. The try out method was used in this research with data obtained through one data collection (questionnaire withdrawal). Data analysis is quantitative statistics. Research findings show that there is a significant influence on leadership variables on innovation, but not on organizational structure and service orientation variables. Both variables were not found to have a significant influence on innovation. The centralization of authority in terms of work and decision making strengthens the view that the organization is considered a mechanistic type of organization. Referring to these findings, factors that are thought not to have a positive influence on innovation need to be reviewed and their role increased in the future so that organizations are encouraged to become organic organizations through the distribution of power and authority evenly distributed among members.
Integrasi Budaya Lokal terhadap Penyelenggaraaan Event MICE di Kota Jakarta Meisa Sofia
Altasia Jurnal Pariwisata Indonesia Vol. 8 No. 2 (2026): Jurnal ALTASIA (Agustus)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v8i2.12034

Abstract

Industri MICE memiliki peran strategis dalam mendorong daya saing destinasi, termasuk Kota Jakarta yang tidak hanya dikenal sebagai pusat bisnis, tetapi juga memiliki budaya Betawi sebagai identitas lokal. Namun, kajian tentang integrasi budaya lokal dalam penyelenggaraan event MICE di Jakarta masih terbatas, terutama dalam melihat apakah budaya Betawi telah menjadi bagian substantif dari konsep event atau hanya digunakan sebagai pelengkap simbolik. Permasalahan utama penelitian ini adalah belum optimalnya pemanfaatan budaya Betawi dalam perencanaan dan pengelolaan event MICE, sehingga kontribusinya terhadap pengalaman partisipan dan citra destinasi belum sepenuhnya terlihat. Penelitian ini bertujuan menganalisis bentuk integrasi budaya Betawi, perannya dalam membangun pengalaman partisipan, serta kontribusinya terhadap penguatan citra Jakarta sebagai destinasi MICE. Penelitian menggunakan pendekatan kualitatif dengan desain deskriptif eksploratif karena berupaya memahami praktik, makna, dan konteks integrasi budaya secara mendalam. Data dikumpulkan melalui observasi langsung, wawancara semi-terstruktur, dan studi dokumentasi, kemudian dianalisis menggunakan analisis tematik deskriptif. Hasil penelitian menunjukkan bahwa budaya Betawi diintegrasikan melalui pertunjukan seni, tata acara, hospitality, kuliner lokal, dekorasi tematik, cenderamata, sapaan lokal, dan pengalaman budaya partisipatif. Integrasi tersebut mampu memperkuat nilai pengalaman dan citra Jakarta, tetapi masih cenderung simbolik. Keterbatasan penelitian terletak pada cakupan informan dan objek event yang terbatas, sehingga penelitian selanjutnya disarankan melibatkan lebih banyak penyelenggara, peserta, pemerintah, serta komunitas budaya untuk memperoleh analisis yang lebih komprehensif.
The Effect of Mindset and Income Expectations on Students’ Entrepreneurial Motivation in Depok and Bogor Zahrotun Nur Hasanah; Ni Made Widhi Sugianingsih; Meisa Sofia
Journal of Management, Entrepreneurship, and Tourism Vol. 1 No. 3 (2026): : August: Mercatura Lumina: Journal of Management, Entrepreneurship, and Touris
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/wn4qnx95

Abstract

Entrepreneurial motivation among university students has become an important issue in addressing employment challenges and promoting future business creation. This study aims to examine the effect of mindset and income expectations on students’ entrepreneurial motivation in Depok and Bogor. A quantitative empirical approach was employed using a survey method involving university students selected through purposive sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression supported by validity, reliability, and classical assumption testing. The findings indicate that mindset has a positive and significant effect on entrepreneurial motivation, demonstrating that cognitive orientation and entrepreneurial thinking patterns encourage students to pursue business activities. Income expectations also show a positive and significant influence, indicating that anticipated economic benefits strengthen entrepreneurial motivation. The study contributes to entrepreneurship literature by integrating psychological and economic perspectives in explaining student entrepreneurial motivation and provides practical implications for educational institutions in developing entrepreneurial programs that enhance students’ readiness, confidence, and commitment toward entrepreneurship.
Analisis Stakeholder pada Pengembangan Desa Wisata Batu Layang Kabupaten Bogor Nining Latianingsih; Christina L Rudatin; Meisa Sofia
Seminar Nasional Riset Terapan Vol. 11 No. 01 (2022): SNRT XI TAHUN 2022
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

ABSTRACT The development of Tourism Villages as alternative tourism in Indonesia has begun to be redeveloped after experiencing stagnation for approximately two years due to the Covid-19 pandemic. This phenomenon can be seen by the tourism activities including the development of tourist villages as destinations as well as increasing the capacity of human resources. This is also in line with the empowerment of tourism villages which have been programmed by the Department of Culture and Tourism of Bogor Regency since 2009. Batu Layang, which received the title of sustainable tourism village in Indonesia, has re-developed the potential tourism, which are already running and those that will be pioneered. The development cannot be separated from the various parties involved, namely the stakeholders. Therefore, this study will analyze how the relationship between stakeholders in the development of Batu Layang Tourism Village works. This study uses a qualitative descriptive method with data sources obtained from observations and interviews with stakeholders. Meanwhile, to see the relationship between stakeholders using the penta-helix concept, namely the Batu Layang Village community, the Bogor Regency Government, academics, private or investors, and the media that have been involved both directly and indirectly in tourism development. So that it will also be seen the level of influence that is owned by each party. The results of the study indicates that the parties who have a high influence are the community as the manager of tourism village and tourism village associations of Bogor Regency. Therefore, tourism development in Batu Layang Tourism Village which prioritizes community empowerment is in line with the concept of a tourist village. Keyword: tourism village, stakeholder, community-based tourism. ABSTRAK Pengembangan Desa Wisata sebagai pariwisata alternatif di Indonesia mulai dikembangkan kembali setelah mengalami stagnan selama kurang lebih dua tahun akibat adanya pandemi Covid-19. Geliat tersebut dapat dilihat dengan adanya kembali kegiatan pariwisata termasuk didalamnya pengembangan desa wisata sebagai destinasi juga peningkatan kapasitas Sumber Daya Manusianya sebagai pengelola. Hal tersebut juga sejalan dengan pemberdayaan desa wisata yang diprogramkan oleh Dinas Kebudayaan dan Pariwisata Kabupaten Bogor sejak tahun 2009. Desa Batu Layang yang mendapatkan gelar desa wisata berkelanjutan di Indonesia kembali mengembangkan potensi pariwisata baik yang sudah berjalan dan yang akan dirintis. Pembangunan dan pengembangan tersebut tak lepas dari berbagai pihak yang terlibat yakni para pemangku kepentingan. Oleh karena itu, penelitian ini akan menganalisa bagaimana hubungan antara pemangku kepentingan dalam pengembangan Desa Wisata Batu Layang. Penelitian ini menggunakan metode deskriptif kualitatif dengan sumber data yang diperoleh dari hasil observasi dan wawancara terhadap para pemangku kepentingan. Adapun untuk melihat hubungan antar pemangku kepentingan menggunakan kosep penta-helix yakni masyarakat Desa Batu Layang, Pemerintah Kabupaten Bogor, akademisi, pihak swasta atau investor, serta media yang selama ini telah terlibat baik secara langsung maupun tidak langsung dalam pengembangan pariwisata. Sehingga akan terlihat pula tingkat pengaruh yang dimiliki oleh masing-masing pihak. Hasil penelitian menunjukkan bahwa pihak yang memiliki tingkat pengaruh tinggi adalah masyarakat sebagai pengelola desa wisata dan asosiasi desa wisata Kabupaten Bogor. Oleh karena itu, pengembangan pariwisata di Desa Wisata Batu Layang yang mengedepankan pemberdayaan masyarakat selaras dengan konsep desa wisata. Kata Kunci: desa wisata, pariwisata berbasis masyarakat, dan pemangku kepentingan
Tren Indeks Daya Saing Industri Pariwisata Kota Bandung Asterina Anggraini; Meisa Sofia; Nuraeni Hadiati Farhani; Diara Nazifa Rizqi Kamalia
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the tourism competitiveness trend in Bandung City from 2019 to 2023 using seven indicators derived from the Competitiveness Monitor model. The indicators include Human Tourism, Price Competitiveness, Infrastructure Development, Environmental, Human Resources, Openness, and Social Development. The research method is descriptive research and data is taken from BPS Bandung City from 2019 to 2023. The results indicate that Bandung demonstrates strong performance in social and infrastructure aspects, alongside significant post-pandemic recovery in tourism and pricing indicators. However, challenges remain in openness to foreign visitors and human resource quality. These findings offer a comprehensive view of Bandung’s tourism competitiveness and serve as a strategic reference for sustainable tourism development planning. Future research is encouraged to integrate digitalization and spatial analysis for broader destination competitiveness insights
Analisis Potensi dan Daya Saing Bogor sebagai Destinasi MICE: Analisis Potensi dan Daya Saing Bogor sebagai Destinasi MICE Meisa Sofia; Cinta Fitri Marsyanti; Amanda Chahyaningsih; Peter Moses
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.6812

Abstract

The MICE industry represents a strategic sector in tourism development, as it contributes to increasing business tourist arrivals, expanding economic activity, and stimulating various supporting sectors within a destination. Bogor has considerable potential to be developed as a MICE destination due to its strategic proximity to Jakarta, the availability of meeting facilities, natural tourism attractions, supporting amenities, and the presence of tourism and creative economy actors. This study aims to analyse the potential and competitiveness of Bogor as a MICE destination by examining several key dimensions, including accessibility, attractions, amenities, destination image, human resources, and stakeholder support. A descriptive qualitative approach was employed through a literature review, involving the examination of documents, scientific publications, official reports, and other relevant sources related to the development of the MICE sector in Bogor. The findings indicate that Bogor possesses competitive advantages, supported by large-scale venues, hotels, resorts, tourist attractions, and a destination image associated with natural and recreational characteristics. However, the development of Bogor as a MICE destination continues to face challenges, particularly in terms of coordination among stakeholders. Therefore, efforts to strengthen Bogor’s position as a national MICE hub should focus on establishing a clear destination positioning, developing integrated MICE packages, improving infrastructure and service quality, and fostering sustainable cross-sector partnerships.
Potensi Pasar Pameran Preloved Selebriti di Jakarta Berdasarkan Minat Exhibitor dan Pemetaan Kompetitor Rizkhika Fitriasya; Meisa Sofia; Zahra Azizah Arifianti; Lilis Nur Halimah
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.7045

Abstract

This study is motivated by the growing trend of preloved fashion and the increasing involvement of public figures in the event industry, while celebrity preloved exhibitions in Jakarta remain relatively limited. This study aims to analyze the market potential of celebrity preloved exhibitions in Jakarta based on prospective exhibitor interest and competitor mapping. A descriptive quantitative approach was employed, supported by documentation studies. Primary data were collected through online questionnaires distributed to 30 prospective exhibitors, consisting of celebrities, public figures, influencers, content creators, brands, and celebrity management teams. Secondary data were obtained through digital documentation of similar events in Jakarta. The findings indicate that prospective exhibitors demonstrate strong readiness and interest in participating in celebrity preloved exhibitions. The concept is considered relevant not only as a transactional platform, but also as a medium for promotion, audience interaction, and personal branding enhancement. Competitor mapping shows that the celebrity preloved exhibition segment is emerging, although it has not yet been fully dominated by a single major organizer. Therefore, celebrity preloved exhibitions in Jakarta have promising market potential when positioned as lifestyle events that emphasise sustainable fashion, celebrity experience, and audience engagement.
Co-Authors Amanda Chahyaningsih Annisa Wardhani Asterina Anggraini Christina L Rudatin Cinta Fitri Marsyanti Diara Nazifa Rizqi Kamalia Fachri Aditya Iis Mariam Kandias Setia Putra Kusnadi Lilis Nur Halimah M Ikhsan Ni Made Widhi Sugianingsih Nidia Sofa Nining Latianingsih Nuraeni Hadiati Farhani Peter Moses Putra, Yoshua Ardy Rahmi Fadhella Rizkhika Fitriasya Sarah Nadiva Humaira Wahyudi Utomo Zahra Azizah Arifianti Zahrotun Nur Hasanah