Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026

Pengaruh Komunikasi Interpersonal Terhadap Kepuasan Pelanggan Yang Dimediasi Oleh Fasilitas Pelayanan (Studi Kasus di KBIHU Tarbiyatul Islamiyah)

Daneswara Jayalaksana (Politeknik Negeri Jakarta)
Risya Zahrotul Firdaus (Politeknik Negeri Jakarta)
Laras Afifah (Politeknik Negeri Jakarta)



Article Info

Publish Date
13 Jul 2026

Abstract

This study aims to analyze the influence of interpersonal communication on service facilities, the influence of interpersonal communication on pilgrim satisfaction, the influence of service facilities on pilgrim satisfaction, and examine the role of service facilities as a mediating variable in the relationship between interpersonal communication and pilgrim satisfaction at KBIHU Tarbiyatul Islamiyah. The study used a quantitative approach with a survey method. The study population was 500 alumni of the 2022–2026 Hajj pilgrims, while the study sample was 248 respondents selected using a purposive sampling technique. Data collection was carried out by distributing questionnaires using a six-point Likert scale, then analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the help of SmartPLS 4.0. The results showed that interpersonal communication had a positive and significant effect on service facilities and pilgrim satisfaction. Service facilities also had a positive and significant effect on pilgrim satisfaction. In addition, service facilities were proven to partially mediate the effect of interpersonal communication on pilgrim satisfaction. Thus, all research hypotheses were accepted. The research findings show that improving the quality of interpersonal communication supported by adequate service facilities can increase the satisfaction of the congregation at KBIHU Tarbiyatul Islamiyah.

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Journal Info

Abbrev

snrtb

Publisher

Subject

Description

Seminar Nasional Riset Terapan Administrasi Bisnis dan MICE merupakan konferensi yang berskala nasional yang diadakan setiap tahunnya oleh Jurusan Administrasi Niaga Politeknik Negeri Jakarta. Konferensi ini bertujuan untuk menjadi ajang pertemuan ilmiah para peneliti, akademisi, dan praktisi dari ...