<![CDATA[This study aims to analyze the effect of work flexibility and digital communication on employee productivity in the hybrid working system at Company X. The development of digital technology and changes in work patterns have encouraged companies to implement more flexible work systems supported by digital communication to improve employee productivity. This study employed a quantitative method with an explanatory approach. The population consisted of 50 employees, all of whom were selected as respondents using a total sampling technique. Data were collected through questionnaires and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with SmartPLS software. The results indicate that work flexibility has a positive and significant effect on employee productivity, with a t-statistic value of 2.403 and a p-value of 0.008. Furthermore, digital communication also has a positive and significant effect on employee productivity, with a t-statistic value of 6.071 and a p-value of 0.000. The findings reveal that digital communication is the most dominant variable affecting employee productivity. Therefore, companies need to optimize the implementation of work flexibility and strengthen digital communication systems to enhance employee productivity in the hybrid working era.]]>
Copyrights © 2026
