<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the local economy, yet many still face limitations in utilizing digital marketing. MSME Lumpia Rizky Bogor is one such business that still relies on conventional marketing methods and has not yet optimized the use of social media as a promotional tool. This Field Work Lecture (KKL) activity aims to analyze the implementation of social media marketing at MSME Lumpia Rizky Bogor and provide an introduction and initial implementation of digital marketing through social media. The methods used include observation, interviews, discussions, and analysis of the marketing conditions carried out by MSMEs. The results of the activity indicate that the implementation of social media marketing has not been optimally implemented, indicated by the absence of active social media accounts and a lack of digital promotional content. Although interaction with consumers has been carried out via WhatsApp, social media marketing indicators such as entertainment, recency, customization, and word-of-mouth communication have not been met. Through this KKL activity, an introduction to social media as a promotional tool was provided and a basic understanding of the importance of digital marketing for MSMEs was provided. This activity is expected to be the first step in increasing the marketing reach, competitiveness, and sales performance of MSME Lumpia Rizky Bogor in the future]]>
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