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All Journal Jurnal Pengabdian Kepada Masyarakat Asian Journal of Applied Business and Management (AJABM) JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Pengabdian Kepada Masyarakat Indonesia
Rachmat Gunawan
Universitas Djuanda Bogor
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Pencatatan Laporan Keuangan Sederhana pada UMKM Hans Snack & Cake Desa Citeko Kabupaten Bogor Gita Atiatul Uzma E; Nispi Yani Sya’banniyah; Erni Yuningsih; Rachmat Gunawan; Irham Maolana
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): November 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v3i2.2041

Abstract

Hans Snack and Cake is an MSME that produces various kinds of snacks consisting of tart cakes, pastries and bread. The potential of MSMEs is in demand by many consumers so they have high sales, but there is still a low understanding of financial management which causes MSMEs not to know their financial position. This service provides training on the importance of financial recording with the aim of enabling MSMEs to see financial performance and be able to divide budgets effectively so that they are more structured and mature. Training provided regarding Cost of Goods Production Reports (HPP) and Profit and Loss Reports. The methods used were interviews, observation and training programs. The success of this service provides benefits for students, MSMEs and is able to encourage MSMEs to improve financial management. Community involvement in this service is the key to the success of this program.
The Effect of Compensation, Leadership Style, and Work Environment on Employee Performance at Pt. XYZ Sri Diana Salma Nurul Aini; Sudarijati; Rachmat Gunawan
Asian Journal of Applied Business and Management Vol. 2 No. 4 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v2i4.5907

Abstract

Employee performance is one of the most influential factors in the company's work system. Compensation, leadership style, and a good work environment can motivate employees to work harder and employee performance productivity will increase. So the company must be able to pay attention to compensation, leadership style and work environment conditions. This study aims to determine the effect of compensation, leadership style, and work environment, on the performance of employees of PT XYZ. This research data consists of primary and secondary data. Primary data obtained from the results of questionnaires to 41 employees. The results of this study based on the results of validity and reliability tests show that all indicators are declared valid and reliable. Simultaneously compensation, leadership style, work environment, affect the performance of PT XYZ employees. While partially all independent variables affect employee performance
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Dealer Mega Motor Sukabumi Firmansyah; Rachmat Gunawan; Yulianingsih
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.960

Abstract

Penelitian ini bertujuan untuk mengetahui tanggapan konsumen terhadap kualitas pelayanan, harga dan kepuasan konsumen pada Dealer Mega Motor, mengetahui pengaruh kualitas pelayanan dan harga secara simultan terhadap kepuasan konsumen pada Dealer Mega Motor, dan mengetahui pengaruh kualitas pelayanan dan harga secara parsial terhadap kepuasan konsumen pada Dealer Mega Motor. Penelitian ini menggunakan data primer dan sekunder, data sekunder diperoleh dari berbagai sumber seperti jurnal dan buku. Data primer diperoleh dengen menyebarkan kuesioner terhadap responden. Hasil penelitian menunjukan bahwa kualitas pelayanan seperti reliabilitas, daya tanggap, empati, jaminan, harga dan bukti fisik mempengaruhi terhadap kepuasan konsumen serta lingkungan kerja yang sehat dan kondusif juga mempengaruhi pada bagaimana karyawan bekerja dan melayani di Dealer Mega Motor Cicurug, Sukabumi.
Pelaksanaan Social Media Marketing Pada UMKM Lumpia Rizky Bogor Hb. Hady Alattas; Rachmat Gunawan
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 6 No. 1 (2026): April: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI) 
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v6i1.10454

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the local economy, yet many still face limitations in utilizing digital marketing. MSME Lumpia Rizky Bogor is one such business that still relies on conventional marketing methods and has not yet optimized the use of social media as a promotional tool. This Field Work Lecture (KKL) activity aims to analyze the implementation of social media marketing at MSME Lumpia Rizky Bogor and provide an introduction and initial implementation of digital marketing through social media. The methods used include observation, interviews, discussions, and analysis of the marketing conditions carried out by MSMEs. The results of the activity indicate that the implementation of social media marketing has not been optimally implemented, indicated by the absence of active social media accounts and a lack of digital promotional content. Although interaction with consumers has been carried out via WhatsApp, social media marketing indicators such as entertainment, recency, customization, and word-of-mouth communication have not been met. Through this KKL activity, an introduction to social media as a promotional tool was provided and a basic understanding of the importance of digital marketing for MSMEs was provided. This activity is expected to be the first step in increasing the marketing reach, competitiveness, and sales performance of MSME Lumpia Rizky Bogor in the future
Co-Authors Erni Yuningsih Firmansyah Gita Atiatul Uzma E Hb. Hady Alattas Irham Maolana Nispi Yani Sya’banniyah Sri Diana Salma Nurul Aini Sudarijati Yulianingsih