<![CDATA[This community service activity was conducted because the marketing of MSME products in Tembeling Tanjung Urban Village remains limited. Most business owners still sell their products manually through stalls in front of their homes, while their knowledge of digital marketing is relatively low. This activity aimed to introduce and assist MSME owners in using Facebook as an online marketing platform so that their products could reach consumers beyond Tembeling Tanjung. The activity was held in the Hall of the Tembeling Tanjung Urban Village Meeting Center. The methods employed included delivering socialization materials, explaining the use of Facebook for marketing, practicing the creation of online stores and product catalogs, and providing direct assistance to participants. Before the activity, participants generally marketed their products manually and considered digital marketing difficult to implement. After participating in the activity, they began to understand how to create an online store. One participant who sells soto successfully promoted the product through Facebook Marketplace. The results showed that direct assistance can improve the basic knowledge and skills of MSME owners in implementing digital marketing. However, community participation still needs to be increased through continuous assistance.]]>
Copyrights © 2026
