<![CDATA[This study explores the shift of da'wah from traditional methods to virtual platforms and how young Muslims perceive this change. With advancements in information technology, social media platforms like YouTube, Instagram, and TikTok have become key tools for spreading Islamic teachings. Da'wah, traditionally confined to mosque pulpits or face-to-face meetings, is now being delivered through digital media. Using a descriptive qualitative approach with online ethnography and a constructivist paradigm, the research employed triangulation techniques to analyze data from observations, interviews, and recordings. Findings show that Muslim youth view virtual da'wah as an adaptive form of religiosity, where Islam is seen as a practical solution for modern life. Virtual media is perceived as effective due to its accessibility, wide reach, and availability at any time. The most engaging content for millennials includes short videos, infographics, podcasts, live streaming, and "stories." Despite its potential, the study emphasizes the need for Muslim youth to develop critical digital literacy to prevent ideological polarization and ensure that the interpretation of da'wah remains relevant and responsible.]]>
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