In its implementation, internal magazines are required to be more informative so that the messages conveyed to employees are more effective and in accordance with the information stakeholders need (Pratama, 2020). The ineffectiveness of an internal magazine will cause a negative impression from stakeholders on the institution. Vice versa, the more effective the information from an internal magazine, the more focused the delivery of information will be and give birth to positive opinions on stakeholders (Mahfuzhah &; Anshari, 2018). The purpose ofthis research is to find out the language style and cover design affect the quality of internal magazine information at PT X. The approach used is a quantitative approach, in research aimed at solving problems in the population. The quantitative approach aims to examine a portion of the sample from the population then conduct an analysis and draw conclusions on the research to generalize. Based on research conducted on PT X's Internal magazine, it can be concluded that in choosing the right language style in writing magazines, it will produce information that can be conveyed well to stakeholders. Conversely, the use of diction and language style that is less effective will produce a bad impact by not conveying the information needed by stakeholders. While the magazine cover design has an element of emotional interest that makes it an attraction for employees to read the internal magazine.
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