The development of social media has encouraged the emergence of various online communities, including K-Pop roleplayer communities on WhatsApp that allow adolescents to interact using anonymous identities. This condition is associated with adolescents’ tendency to engage in self-disclosure by expressing their thoughts, feelings, and personal experiences to others. This study aimed to examine the influence of loneliness and anonymity on self-disclosure among adolescent K-Pop roleplayer account users on WhatsApp. This study employed a quantitative approach with a causal associative design. The participants consisted of 350 adolescents aged 10–21 years selected using convenience sampling techniques. Data were collected using the Revised Self-disclosure Scale, UCLA Loneliness Scale Version 3, and Anonymity Scale. Data were analyzed using multiple linear regression. The results showed that loneliness and anonymity simultaneously had a significant effect on self-disclosure with a contribution of 27.4%. Partially, loneliness had a significant negative effect on self-disclosure, while anonymity had a significant positive effect on self-disclosure. These findings indicate that loneliness and anonymity play a role in influencing self-disclosure among adolescent K-Pop roleplayer account users on WhatsApp.
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