Jurnal Pendidikan dan Sosial Humaniora
Vol. 6 No. 3 (2026): September: Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora

Peran Masyarakat pada Pengelolaan Kampung Wisata Batik Kembang Mayang

Rehnaning Tyas (Universitas Sultan Ageng Tirtayasa)



Article Info

Publish Date
27 Jul 2026

Abstract

Research on the role of the community in managing this tourist village is the main role of the community in managing activities in the tourist village. The management of the tourist village involves community involvement in managing batik production with the community making batik, batik education in the process of learning batik to tourists, marketing batik products with the presence of batik products and promotions by promoting on social media for the batik village. Data collection techniques are carried out by observation, interviews, and documentation with informants through tourism management, the community and tourists. Data analysis is carried out with the stages of data reduction, data presentation and data collection or conclusions to be able to find out about the role of the community in managing the tourist village. The results of the study that the role of the community in managing the Kembang Mayang batik tourist village with community involvement in planning determining activities, implementing tourist village activities and evaluating activities as well as obstacles the role the community in managing the batik tourist village there are also efforts to overcome the obstacles of the Kembang Mayang batik tourist village. The implications of the community's role in managing tourist villages are that they can preserve batik culture and benefit the community economically. Therefore, the community's role in managing batik tourist villages includes activities that have the potential to be developed into tourist attractions. With community involvement in managing activities in batik tourist villages, the tourist attractions become tourist attractions.

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Journal Info

Abbrev

Khatulistiwa

Publisher

Subject

Humanities Education

Description

Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora, adalah jurnal studi ilmu-ilmu Sosial humaniora dan pendidikan yang bersifat peer-review dan terbuka. Bidang kajian dalam jurnal ini termasuk linguistik, sastra, filsafat, psikologi, hukum, pendidikan, sosial dan studi budaya. Jurnal Sosial ...