<![CDATA[Live streaming has become a primary medium for broadcasting e-sports events, including the Mobile Legends Professional League (MPL) Indonesia, the largest Mobile Legends: Bang Bang (MLBB) league in Indonesia with more than one billion views on its official YouTube channel @MPLIndonesia. This study aims to determine the influence of live streaming utilization on audience engagement in that event. This study uses a quantitative survey method based on the Uses and Gratifications theory, with a sample of 100 MPL Indonesia live streaming audiences selected through purposive sampling. Data were collected via a Google Form questionnaire and analyzed using validity testing, reliability testing, simple linear regression, t-test, and coefficient of determination with SPSS. The results show that live streaming utilization has a positive and significant effect on audience engagement (equation Y = 0.225 + 1.099X; calculated t-value 32.301 > t-table 1.9845; sig. <0.001), with an R Square contribution of 91.4%. Unlike previous studies that discuss live streaming across platforms or in e-commerce contexts, this study focuses specifically on a single e-sports event through one official YouTube channel, providing a more contextual picture of audience engagement within Indonesia's e-sports ecosystem.]]>
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