<![CDATA[The Gedung Juang ’45 Digital Museum in Tambun, Bekasi, represents the modernization of cultural heritage in the Industrial Revolution 4.0 era. Although digital visual technology has successfully triggered initial visits, this destination faces a digital saturation point among independent tourists, which has led to a decline in revisit intention. This study aims to analyze tourists' interest in the repositioning of folk theater as a dynamic live attraction using the 4A tourism marketing components framework (Attraction, Accessibility, Amenity, Ancillary). The research method employed is descriptive qualitative with a case study approach. Data collection techniques included in-depth interviews with tourists and local vendors, non-participant observation, and documentation. The results indicate that the Attraction component requires folk theater to balance the static nature of the museum. The Accessibility component is rated excellent in supporting mass mobility, particularly routine visits from schools across Bekasi Regency. The Amenity component possesses high commercial competitiveness, as evidenced by the utilization of the courtyard as a MICE venue, such as the 80th Bhayangkara Day Bazaar. In the Ancillary component, the primary challenge lies in the absence of regulations that integrate art performances into educational packages or venue rentals. This study recommends a financial cross-subsidy strategy model, utilizing revenue from commercial venue rentals to fund local folk theater groups for the sustainability of the destination.]]>
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