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All Journal Jurnal Pengabdian Mandiri Jurnal Manajemen Pariwisata dan Perhotelan
Izzat Habib
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Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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BRANDING INNOVATION FOR TRADITIONAL BEVERAGE PRODUCTS: INCREASING THE COMPETITIVENESS OF MSMES IN PENTINGSARI VILLAGE, SLEMAN, DIY YOGYAKARTA Nova Yudha Andriansyah Putra; Gilang Fahreza; Syaharuddin, Syaharuddin; Claudia Dwi Martina; Izzat Habib; Astria Putri Ramadhani; Rifqi Muhammad Ihsan
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 8: Agustus 2025
Publisher : Bajang Institute

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Abstract

Pentingsari Village has significant potential in the agricultural sector, particularly in the availability of local food ingredients such as ginger, sappanwood, coffee, lemongrass, cloves, and cinnamon. However, this potential has not been fully utilized by the local population. Limited knowledge and skills in processing food ingredients into value-added products is one of the main challenges faced. This community service activity aims to improve the ability of the Pentingsari Village community to process local food ingredients into creative, economically valuable food products. The methods applied in this activity include identifying local food ingredients, providing counseling and inviting participants, and providing theoretical and practical training in food processing. This activity emphasizes the importance of clean processing, product innovation, and efficient marketing methods. This activity is expected to improve the community's skills and insight in food processing, while encouraging the development of competitive local products in the market. Through this training, it is hoped that there will be an increase in the income and welfare of Pentingsari Village residents, as well as strengthening the local economy by utilizing the potential of available natural resources. Evaluation of this program shows an increase in product quality and an entrepreneurial spirit among participants, which is expected to continue and bring long-term benefits to the village community.
Analisis Minat Wisatawan terhadap Teater Rakyat di Kawasan Gedung Juang '45 Bekasi Izzat Habib; Dyah Mustika Wardhani; Gilang Fahreza
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2026): Mei: Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i2.6468

Abstract

The Gedung Juang ’45 Digital Museum in Tambun, Bekasi, represents the modernization of cultural heritage in the Industrial Revolution 4.0 era. Although digital visual technology has successfully triggered initial visits, this destination faces a digital saturation point among independent tourists, which has led to a decline in revisit intention. This study aims to analyze tourists' interest in the repositioning of folk theater as a dynamic live attraction using the 4A tourism marketing components framework (Attraction, Accessibility, Amenity, Ancillary). The research method employed is descriptive qualitative with a case study approach. Data collection techniques included in-depth interviews with tourists and local vendors, non-participant observation, and documentation. The results indicate that the Attraction component requires folk theater to balance the static nature of the museum. The Accessibility component is rated excellent in supporting mass mobility, particularly routine visits from schools across Bekasi Regency. The Amenity component possesses high commercial competitiveness, as evidenced by the utilization of the courtyard as a MICE venue, such as the 80th Bhayangkara Day Bazaar. In the Ancillary component, the primary challenge lies in the absence of regulations that integrate art performances into educational packages or venue rentals. This study recommends a financial cross-subsidy strategy model, utilizing revenue from commercial venue rentals to fund local folk theater groups for the sustainability of the destination.
Co-Authors Astria Putri Ramadhani Claudia Dwi Martina Dyah Mustika Wardhani Gilang Fahreza Nova Yudha Andriansyah Putra Rifqi Muhammad Ihsan Syaharuddin