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All Journal Tamasya Jurnal Manajemen Pariwisata dan Perhotelan
Dyah Mustika Wardhani
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Decision Sciences, Operations Research & Management Social Sciences

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Strategi Pengembangan Destinasi Wisata Hutan Bambu Zona 2 Bekasi Emersiana Putri Talo; Dyah Mustika Wardhani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 2 (2026): Juni : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i2.1178

Abstract

Tourism plays an important role in regional development, requiring sustainable strategies to improve destination management. Hutan Bambu Zona 2 Bekasi is a natural tourism destination with considerable potential but still faces challenges related to facilities, environmental cleanliness, and destination management. This study aims to analyze the destination based on the components of Attraction, Accessibility, Amenities, and Ancillary Services (4A) and to provide recommendations for destination development. This study employed a qualitative descriptive approach, with data collected through observation, interviews, and documentation. The results indicate that Hutan Bambu Zona 2 Bekasi has strong natural Attractions, relatively good Accessibility, and adequate supporting services. However, several issues remain, including limited facilities, suboptimal river cleanliness, and insufficient visitor information. The recommended development efforts focus on improving tourism facilities, strengthening digital promotion, enhancing stakeholder collaboration, and implementing sustainable environmental management. The findings are expected to support destination managers and local governments in improving the quality, competitiveness, and sustainability of Hutan Bambu Zona 2 Bekasi.
Analisis Daya Tampung Area Perkemahan di Kawasan Parang Gombong Kabupaten Purwakarta Surya Adi Maulana; Dyah Mustika Wardhani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1172

Abstract

The shift in tourism trends from mass tourism to nature-based tourism has driven the rising popularity of camping, notably at the Parang Gombong Camping Area in Purwakarta Regency. However, high visitor numbers peaking at up to 40,000 have caused significant fluctuations and triggered periodic overtourism. This study aims to analyze visitor fluctuation patterns and evaluate the area's carrying capacity regarding facilities, open space, accessibility, and visitor behavior dynamics. Employing a qualitative descriptive approach, data were gathered through observation, structured interviews with local workers and tourists, and field documentation. The findings reveal that the area's carrying capacity is drastically exceeded during weekends and holiday seasons. Issues include degraded toilet facilities, tent density that violates safety standards for movement, flood risks from reservoir overflow, damaged circulation paths, inadequate lighting, and waste accumulation resulting from problematic visitor behavior. The study underscores the need for measured spatial management interventions. Recommendations for management include implementing a digital registration-based daily visitor quota system, enforcing strict land zoning, installing eco-friendly tent pad surfacing, providing standardized waste disposal facilities, and establishing a centralized parking area separate from the main campsite to preserve ecological integrity and the area's recreational sustainability.  
Peran Daya Tarik Atraksi Wisata dalam Meningkatkan Keputusan Berkunjung Wisatawan di Taman Margasatwa Ragunan Lovi Marenta; Dyah Mustika Wardhani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1180

Abstract

Various factors shape visitors' choices when selecting a tourist destination, including the tourism appeal and attractions offered by the destination. Ragunan Wildlife Park, being one of the premier educational and conservation tourism sites in Jakarta, possesses significant potential to attract visitors; thus, its role in enhancing visiting decisions warrants further investigation. This research aims to examine how tourism appeal and tourist attractions contribute to increasing visitor decisions at Ragunan Wildlife Park. A descriptive qualitative approach was adopted, utilizing observation, in-depth interviews, documentation, and literature review as data collection methods. The data were analyzed descriptively using the 4A framework (Attraction, Accessibility, Amenities, and Ancillary). The results reveal that the diversity of animal collections, well-maintained conservation areas, lush environment, comfortable ambiance, ease of access, adequate supporting facilities, and quality services serve as key drivers encouraging visitors to come to Ragunan Wildlife Park. Nevertheless, enhancements are still required in terms of tourist information provision, capacity expansion of certain supporting facilities, and visitor flow management during peak seasons. The findings of this study are anticipated to offer valuable recommendations for Ragunan Wildlife Park management in improving the quality of its tourism appeal and attractions, while also serving as a reference for future research on tourism destination development.
Analisis Dampak Revitalisasi dan Atraksi Wisata terhadap Minat Kunjungan Wisatawan di Kawasan Wisata Monumen Nasional Nur Elisa Kamakaula; Dyah Mustika Wardhani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1182

Abstract

This study aims to analyze the impact of area revitalization and tourist attractions on tourists' intention to visit the National Monument (Monas) Tourism Area in Jakarta. The revitalization program included environmental improvements, enhancement of public facilities, improved accessibility, and the development of green open spaces to enhance destination quality. This study employed a qualitative descriptive approach. Data were collected through semi-structured interviews with tourists, direct observations at the Monas Tourism Area, and documentation related to site conditions and tourism activities. The data were analyzed descriptively based on tourists' experiences, perceptions, and evaluations of the revitalization and available attractions. The findings show that revitalization has positively influenced tourists' intention to visit. A cleaner, more organized, and comfortable environment, supported by improved facilities, has enhanced the visitor experience. Tourist attractions, including the National History Museum, the Monas observation deck, parks, green open spaces, and cultural events, also encourage both first-time and repeat visits. Monas' strategic location in central Jakarta and its accessibility through public transportation further increase tourists' intention to visit. However, challenges remain, including overcrowding on weekends, long queues at the observation deck, and the need to diversify attractions and improve public facilities. Continuous improvements are therefore essential to ensure sustainable tourism development and visitor satisfaction.
Citra Destinasi terhadap Minat Wisatawan Generasi Z Berkunjung Kembali ke Kota Tua Jakarta Nicolas Armando Putra; Dyah Mustika Wardhani; Gilang Fahreza
Tamasya : Jurnal Pariwisata Indonesia Vol. 3 No. 3 (2026): September : Tamasya : Jurnal Pariwisata Indonesia
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/tamasya.v3i3.1187

Abstract

Jakarta Old Town is one of the heritage tourism destinations in Indonesia that offers historical buildings, museums, cultural attractions, and various supporting facilities. As one of the largest population groups, Generation Z represents a promising market segment for tourism because of its high interest in traveling and exploring cultural destinations. Therefore, understanding the factors that encourage revisit intention is essential. This study aims to analyze the influence of tourist attractions, destination image, and tourist experience on Generation Z's intention to revisit Jakarta Old Town. A quantitative descriptive approach was employed using a questionnaire as the primary data collection instrument. The study involved 107 Generation Z respondents who had previously visited Jakarta Old Town. The findings indicate that tourist attractions, destination image, and tourist experience positively and significantly influence revisit intention. These results suggest that destination managers should continue improving tourism experiences that match the preferences and expectations of Generation Z visitors.
Analisis Tebet Eco Park sebagai Destinasi Wisata Perkotaan Berdasarkan Konsep 4A Asyawanabilla Rizki Armanindita; Dyah Mustika Wardhani; Gilang Fahreza
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2026): Agustus Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i3.6454

Abstract

Green open spaces play an important role in providing recreational areas, supporting social interaction, and improving the quality of life in urban communities. One of the urban green open space destinations is Tebet Eco Park. This study aims to analyze Tebet Eco Park as an urban tourism destination based on the 4A concept (Attraction, Accessibility, Amenities, and Ancillary Services). This study employed a qualitative approach using a descriptive method. Data were collected through observation, semi-structured interviews with five visitors, and documentation. The results indicate that Tebet Eco Park offers strong attractions through its spacious, green, and comfortable environment. The accessibility aspect is considered good because the park is easily reached by both private vehicles and public transportation. In terms of amenities, supporting facilities are generally adequate; however, improvements are still needed in the number of restrooms, seating areas, directional signs, and the maintenance of several facilities. Regarding ancillary services, the park management has provided adequate support, although the presence of staff should be improved to make assistance more accessible to visitors. Overall, Tebet Eco Park has strong potential as an urban tourism destination. Nevertheless, continuous improvements in facilities and supporting services are necessary to enhance visitor comfort and satisfaction.
Strategi Pengembangan Atraksi Wisata Air Berdasarkan Pendekatan 4A (Attraction, Accessibility, Amenities, Ancillary) di Parang Gombong Evah Rosdianti; Dyah Mustika Wardhani; Gilang Fahreza
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2026): Mei: Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i2.6458

Abstract

Shifting tourist preferences are driving the demand for a variety of interactive and memorable water-based recreational activities. The Parang Gombong area in Purwakarta Regency possesses significant potential for water tourism; however, its development remains suboptimal, characterized by a limited range of attractions that results in shorter tourist stays. This study aims to analyze the destination's current conditions, identify obstacles, and formulate strategies for developing water tourism attractions in Parang Gombong. A qualitative descriptive approach was employed, utilizing data collection methods such as direct observation, documentation review, and in-depth interviews with boat tourism workers and tourists. The analysis utilizes the "4A" destination framework, comprising Attraction, Accessibility, Amenities, and Ancillary services. Findings reveal natural obstacles specifically water hyacinth infestations and structural issues, including road damage, a lack of restroom and prayer facilities in the core zone, and ticket prices perceived as excessive. The study recommends that management and local government accelerate the diversification of interactive water attractions, improve road infrastructure and lighting, rationalize ticket prices, and optimize social media-based digital promotion to foster sustainable destination management.
Peran Atraksi Wisata Sejarah Museum dalam Pengembangan Promosi di Objek Wisata Museum Gedung Juang Bekasi Rifqi Muhammad Ihsan; Dyah Mustika Wardhani; Gilang Fahreza
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2026): Agustus Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i3.6460

Abstract

This study aims to analyze the role of the Museum Gedung Juang Bekasi’s historical attractions in shaping its promotional strategy and to identify the gap between its digital promotional image and operational reality. A descriptive qualitative approach utilizing a case study method was employed. Primary data were gathered through passive participatory observation, documentation, and in-depth interviews using purposive sampling with museum management, the Bekasi Regency Culture, Youth, and Sports Agency and tourists. Data analysis involved data reduction, data presentation, and conclusion drawing, with validity verified through source and technique triangulation. The results indicate that the transformation of Museum Gedung Juang into a digital museum serves as a highly effective Unique Selling Proposition (USP) that drives the tourism promotion mix; interactive visual content successfully builds a strong destination image and stimulates tourist interest. However, the study identified an operational anomaly: the vulnerability of "smart tourism" operations to macro infrastructure instability. A sudden power outage during a visit disrupted video mapping visuals and interactive screens, instantly causing a failure in the "moment of truth" and risking tourist dissatisfaction. These findings underscore that the vital role of digital attractions as the core of promotion relies heavily on technical resilience. Consequently, it is recommended that management implement risk mitigation Standard Operating Procedures (SOPs) for electrical systems specifically by installing automatic generator sets and large-scale Uninterruptible Power Supply (UPS) units to ensure consistency between promotional promises and the actual tourist experience.
Analisis Minat Wisatawan terhadap Teater Rakyat di Kawasan Gedung Juang '45 Bekasi Izzat Habib; Dyah Mustika Wardhani; Gilang Fahreza
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2026): Mei: Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i2.6468

Abstract

The Gedung Juang ’45 Digital Museum in Tambun, Bekasi, represents the modernization of cultural heritage in the Industrial Revolution 4.0 era. Although digital visual technology has successfully triggered initial visits, this destination faces a digital saturation point among independent tourists, which has led to a decline in revisit intention. This study aims to analyze tourists' interest in the repositioning of folk theater as a dynamic live attraction using the 4A tourism marketing components framework (Attraction, Accessibility, Amenity, Ancillary). The research method employed is descriptive qualitative with a case study approach. Data collection techniques included in-depth interviews with tourists and local vendors, non-participant observation, and documentation. The results indicate that the Attraction component requires folk theater to balance the static nature of the museum. The Accessibility component is rated excellent in supporting mass mobility, particularly routine visits from schools across Bekasi Regency. The Amenity component possesses high commercial competitiveness, as evidenced by the utilization of the courtyard as a MICE venue, such as the 80th Bhayangkara Day Bazaar. In the Ancillary component, the primary challenge lies in the absence of regulations that integrate art performances into educational packages or venue rentals. This study recommends a financial cross-subsidy strategy model, utilizing revenue from commercial venue rentals to fund local folk theater groups for the sustainability of the destination.
Pengembangan Atraksi Wisata Petualangan (CAVING) di Goa Lalay Gunung Putri Bogor Amalia Khoirun Nisa; Dyah Mustika Wardhani; Gilang Fahreza
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2026): Agustus Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v4i3.6475

Abstract

The growing interest in authentic, challenging, and nature-based travel experiences has encouraged the rapid development of adventure tourism. One of the tourism activities with considerable development potential is cave exploration (caving), which offers distinctive geological landscapes, educational value, and unique exploration experiences. Despite its potential, the development of cave-based adventure tourism attractions still encounters several challenges, including visitor safety, service quality, supporting facilities, and destination management. This study aims to examine the development of cave-based adventure tourism attractions by describing their current condition, identifying factors that hinder their development, and exploring possible efforts to enhance visitor experience and safety. A qualitative descriptive approach was employed using observation, in-depth interviews, and documentation as data collection techniques. The analysis was conducted using the 4A tourism destination framework, consisting of Attraction, Accessibility, Amenities, and Ancillary. The findings are expected to provide a comprehensive understanding of the current condition and development challenges of cave-based adventure tourism while offering practical recommendations for destination managers. In addition, this study is expected to contribute to the development of sustainable adventure tourism management and enrich tourism-related academic studies.
Co-Authors Amalia Khoirun Nisa Asyawanabilla Rizki Armanindita Emersiana Putri Talo Evah Rosdianti Gilang Fahreza Izzat Habib Lovi Marenta Nicolas Armando Putra Nur Elisa Kamakaula Rifqi Muhammad Ihsan Surya Adi Maulana