Influence Green Perceived Risk, Green Perceived Value, Green Word of Mouth to Green Purchase Intention in Con-sumers Indomaret in Joglo, West Jakarta

Miracle Clementine Chrysaberyl Kapatow (Universitas Mercu Buana)
Dewi Murtiningsih (Universitas Mercu Buana)

International Journal of Economics, Management and Accounting
Vol. 3 No. 3 (2026): International Journal of Economics, Management and Accounting

This study investigate the influence of green perceived risk, green perceived value, and green word of mouth on green purchase intention. This research employed a causal associative approach. The population of this study consisted of all consumers of Indomaret Point SPBU BP AKR in Joglo, West Jakarta. A total of 165 respondents were selected as the sample through the distribution of a google form questionnaire using a purposive sampling technique. Data analysis was conducted using the structural equation modeling (SEM) approach based of on partial least square (PLS) with SmartPLS 4.1 as the tools. The results of this study indicate that green perceived risk, green perceived value, and green word of mouth have significant effect on green purchase intention.