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All Journal International Journal of Economics, Management and Accounting
Miracle Clementine Chrysaberyl Kapatow
Universitas Mercu Buana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Influence Green Perceived Risk, Green Perceived Value, Green Word of Mouth to Green Purchase Intention in Con-sumers Indomaret in Joglo, West Jakarta Miracle Clementine Chrysaberyl Kapatow; Dewi Murtiningsih
International Journal of Economics, Management and Accounting Vol. 3 No. 3 (2026): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v3i3.1300

Abstract

This study investigate the influence of green perceived risk, green perceived value, and green word of mouth on green purchase intention. This research employed a causal associative approach. The population of this study consisted of all consumers of Indomaret Point SPBU BP AKR in Joglo, West Jakarta. A total of 165 respondents were selected as the sample through the distribution of a google form questionnaire using a purposive sampling technique. Data analysis was conducted using the structural equation modeling (SEM) approach based of on partial least square (PLS) with SmartPLS 4.1 as the tools. The results of this study indicate that green perceived risk, green perceived value, and green word of mouth have significant effect on green purchase intention.
Co-Authors Dewi Murtiningsih