Strategies and Challenges of Building a Successful Business Model for Start-Ups

Intan Umull Magfira Sary (State University of Malang)
Agung Winarno (State University of Malang)

Formosa Journal of Multidisciplinary Research (FJMR)
Vol. 4 No. 5 (2025): May 2025

A business plan is critical for a newly established start-up because it functions as a roadmap that directs strategic steps to achieve business goals. The purpose of this conceptual article is to understand more about the strategies and challenges that will be faced in building a new business with appropriate business planning and creating new business models and innovations. The study in this research uses a literature method that discusses more deeply business development strategies and challenges, concepts, strategies, types of strategies, business development, facing global competition, strategic management processes, business planning, components, and start-up business models. Get to know more about start-ups, characteristics, features of start-up companies, and the development of start-ups in Indonesia.