CUSTOMER RELATIONSHIP MANAGEMENT AND ITS IMPACT ON BRAND LOYALTY: A CASE STUDY OF PRIVATE HOSPITALS IN QADISIYAH GOVERNORATE

Osama Ali mashkour (University of Qadisiya)
Ameer Naser Hussein (University of Al-Qadisiyah)
Ali Faron Abd (University of Qadisiya)

Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP)
Vol. 6 No. 9 (2026)

The current research aims to find out the impact of Social Customer Relationship Management and its impact on brand loyalty in private hospitals in Qadisiyah governorate, the researcher used the questionnaire as a data collection tool where a sample of customers was taken estimated at(288) customers in cooperation with the hospital administration, the study found that the administration of private hospitals in Qadisiyah governorate seeks to consolidate its brand in the minds of customers and patients in terms of attention, promotion and advertising of its brand, as this leads to strengthening its relationship with customers, so hospitals should focus on customers focus on maintaining a long-term relationship with Customers by interacting with them, gaining their trust and fulfilling their requests.