<![CDATA[This study aims to analyze the influence of service quality and delivery speed on the decision to use delivery services at POS Lion Parcel SRE Central Jakarta. The method used is quantitative, with data collected from questionnaires distributed to 96 customers, which were then analyzed using SPSS Version 26. The test results indicate that all instruments are valid and reliable. Regression analysis demonstrates that service quality has a positive and significant influence on the decision to use delivery services, with a t-statistic value of 9.116 > t-table 1.661. Similarly, delivery speed significantly influences the decision to use delivery services, with a t-statistic value of 2.427 > t-table 1.661. Simultaneously, both variables also exert a significant influence, with an F-statistic value of 177.831 > F-table 3.09, contributing 79%, while the remaining 21% is influenced by other factors not examined in this study. The regression model meets the assumptions of normality, exhibits no multicollinearity, and shows no heteroscedasticity. The results of this study indicate that improving service quality and delivery speed can enhance customer decisions to use the services of POS Lion Parcel SRE Central Jakarta.]]>
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