<![CDATA[Golda Coffee is one of the ready-to-drink coffee beverages that is widely favored by various groups, especially university students. The increasingly intense competition in the ready-to-drink beverage industry encourages companies to understand the factors that can enhance consumer satisfaction and repurchase intention. This study aims to analyze and examine the influence of Lifestyle, Word of Mouth, and Price on Repurchase Intention among Golda Coffee consumers, with Consumer Satisfaction serving as an intervening variable. The sampling technique used in this study was Probability Sampling. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach.The results of the direct effect hypothesis testing using SmartPLS 3.0 indicate that Lifestyle has a positive and significant effect on Consumer Satisfaction, Word of Mouth has a positive but insignificant effect on Consumer Satisfaction, Price has a positive and significant effect on Consumer Satisfaction, Lifestyle has a negative but insignificant effect on Repurchase Intention, Word of Mouth has a positive but insignificant effect on Repurchase Intention, Price has a positive and significant effect on Repurchase Intention, and Consumer Satisfaction has a positive and significant effect on Repurchase Intention. The results of the indirect effect hypothesis testing indicate that Lifestyle has a positive and significant effect on Repurchase Intention through Consumer Satisfaction, Word of Mouth has a positive but insignificant effect on Repurchase Intention through Consumer Satisfaction, and Price has a positive and significant effect on Repurchase Intention through Consumer Satisfaction among Golda Coffee consumers.]]>
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