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PENGARUH HARGA, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG DAN KEPUASAN PELANGGAN ONLINE SHOPPING PADA REMAJA DI SITUBONDO Rini Kartika Sari; Nanik Hariyana
Jurnal Bisnis dan Manajemen Vol 6, No 2 (2019): Jurnal Bisnis dan Manajemen Volume 6 Nomor 2 Tahun 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v6i2.3674

Abstract

Tujuan dilakukan penelitian ini adalah untuk menganalisis pengaruh harga, kualitas pelayanan dan kualitas produk terhadap minat pembelian ulang dan kepuasan pelanggan online shopping. Penelitian ini dilakukan pada remaja di Situbondo yang berlangganan online shopping. Teknik analisis yang digunakan dalam penelitian adalah Analisis Structural Equation Modelling (SEM). Hasil penelitian menunjukan bahwa harga, kualitas pelayanan dan kualitas produk berpengaruh terhadap minat pembelian ulang, serta  harga, kualitas pelayanan dan kualitas produk berpengaruh terhadap kepuasan pelanggan, dan minat pembelian ulang berpengaruh terhadap kepuasan pelanggan online shopping DOI : https://doi.org/10.26905/jbm.v6i2.3674
PENGARUH MEDIA SOSIAL TERHADAP PERILAKU KONSUMTIF ONLINE SHOPPING PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Rini Kartika Sari; Ida Subaida
CERMIN: Jurnal Penelitian Vol 3 No 1 (2019): JULI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.156 KB) | DOI: 10.36841/cermin_unars.v3i1.367

Abstract

Kegiatan belanja online merupakan salah satu cara baru untuk berbelanja yang sedang trend digunakan dalam transaksi jual beli. Di kehidupan sehari-hari, penggunaan media sosial di internet sudah semakin berkembang pesat, bukan hanya pada kalangan dewasa saja tetapi juga pada kalangan anak muda (remaja). Adanya Online Shopping dapat memudahkan para remaja berbelanja sesuai keinginan mereka, seperti ingin memiliki barang yang unik atau lebih menarik, barang yang masih jarang digunakan oleh orang banyak dengan edisi terbatas (limited edition), atau juga mengikuti trend masa kini agar kelihatan lebih kekinian. Tujuan dalam penelitian ini pertama, Menjabarkan pengaruh media sosial terhadap perilaku konsumtif pada mahasiswa Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo. Kedua, Mengeksplorasi dampak perkembangan media sosial terhadap perilaku konsumtif pada mahasiswa Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo. Penelitian dilaksanakan menggunakan metode pendekatan deskriptif kualitatif dan deskriptif kuantitatif. Berdasarkan hasil penelitian Uji F (simultan) yang menunjukkan nilai signifikan 0,002 yakni di bawah 5%. Hal ini berarti bahwa Selective Attention, Motivasi, Kepercayaan, Pendapat dan Pembujukan, serta Kepribadian dan Penyesuaian Diri mempengaruhi mahasiswa untuk berperilaku konsumtif . Pengujian Uji t (parsial), Pendapat dan Pembujukan, serta Kepribadian dan Penyesuaian Diri berpengaruh secara positif dan signifikan terhadap Perilaku Konsumtif pada Mahasiswa Fakultas Ekonomi Universitas Abdurachman Saleh Situbondo.
The PROGRAM PEMBERDAYAAN EKONOMI KELUARGA MELALUI PELATIHAN PEMBUATAN KERUPUK ANEKA RASA DARI AMPAS TAHU DI DESA TANJUNG SARI TIMUR KECAMATAN MANGARAN KABUPATEN SITUBONDO Rini Kartika Sari; Afri Prayudi; Romi Anasrullah
INTEGRITAS : Jurnal Pengabdian Vol 4 No 1 (2020): JULI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v4i1.360

Abstract

Kabupaten Situbondo adalah salah satu daerah di Provinsi Jawa Timur. Situbondo juga merupakan salah satu pusat UMKM yang memproduksi produk kerajinan. Persaingan yang tinggi membuat para pelaku bisnis UMKM dituntut untuk selalu berinovasi dan perlu ada strategi khusus yang dapat menciptakan kekuatan dalam persaingan. Peserta terdiri dari ibu-ibu dari Kelompok Masyarakat Desa Tanjung Sari Timur. Masalah yang ditemukan dan solusi yang ditawarkan melalui program kemitraan masyarakat (PKM) ini adalah, pertama, kurangnya pengetahuan tentang prinsip-prinsip efisiensi dan efektivitas dalam produksi suatu produk, inovasi dalam kewirausahaan adalah faktor utama dalam melaksanakan pelatihan yang bertujuan untuk meningkatkan ekonomi kelompok masyarakat Tanjung Sari. Yang kedua adalah kurangnya pemahaman tentang dunia wirausaha. Ketidakmampuan memahami dunia bisnis dapat menghambat kemajuan bisnis, sehingga orang cenderung tidak memahami nilai jual produk olahan yang telah berinovasi menjadi lebih baik yang bertujuan meningkatkan ekonomi keluarga dengan lebih baik. Hal ini membuat pelaksana melakukan pelatihan pembuatan berbagai jenis kerupuk untuk diperkenalkan jika ampas tahu yang sudah diolah akan menghasilkan produk yang memiliki nilai jual yang baik di masyarakat Situbondo.
PENGARUH PRODUCT QUALITY, BRAND IMAGE, PROMOTION, DAN WORD OF MOUTH TERHADAP CUSTOMER SATISFACTION MELALUI PURCHASE DECISION SEBAGAI VARIABEL INTERVENING PADA USAHA RENGGINANG MAK LIA DI TANJUNG GLUGUR SITUBONDO Riko Ramdani; Rini Kartika Sari; Triska Dewi Pramitasari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 2 (2026): FEBRUARI
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i2.8359

Abstract

This research was conducted to examine the influence of Product Quality, Brand Image, Promotion, and Word of Mouth on Customer Satisfaction through Purchase Decision as an intervening variable at Rengginang Mak Lia in Tanjung Glugur, Situbondo. The study employed a purposive sampling method under the non-probability sampling technique, involving 110 respondents. Data processing and analysis were carried out using SmartPLS 3.0. Several analytical procedures were applied, including convergent validity, reliability, classical assumption, goodness of fit (GOF), coefficient of determination, inner model analysis, and hypothesis testing. The findings from the direct effect analysis indicated that Product Quality and Word of Mouth did not significantly affect Purchase Decision. On the other hand, Brand Image and Promotion significantly influenced Purchase Decision. In addition, Product Quality, Brand Image, Promotion, and Purchase Decision were not found to significantly influence Customer Satisfaction. However, Word of Mouth showed a significant impact on Customer Satisfaction. Furthermore, the indirect effect analysis demonstrated that Product Quality, Brand Image, Promotion, and Word of Mouth did not significantly influence Customer Satisfaction through Purchase Decision as the mediating variable.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA DENGAN PERSEPSI PENDAPATAN SEBAGAI VARIABEL MODERATING (STUDI KASUS PADA MAHASISWA FEB UNARS SITUBONDO) Alifayosi Faorika; Ediyanto Ediyanto; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.6987

Abstract

The purpose of this study is to determine the Factors Influencing Student Entrepreneurial Interest with Perception of Income as a Moderating Variable (Case Study on FEB UNARS Situbondo Students). The sampling technique used in this study was simple random sampling of 77 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the study indicate that Entrepreneurship education has a negative but significant effect on Entrepreneurial Interest, Self-efficacy has a negative and insignificant effect on Entrepreneurial Interest. Perception of income significantly becomes a moderating variable for the influence of Entrepreneurship Education on Entrepreneurial Interest Perception of income significantly becomes a moderating variable for the influence of Self-efficacy on Entrepreneurial Interest.
PENGARUH MOTIVASI KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP LOYALITAS KARYAWAN PDAM TIRTA BALURAN SITUBONDO DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Mohammad Firmansah; Mohammad Yahya Arief; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6801

Abstract

PDAM (Perusahaan Daerah Air Minum) Tirta Baluran Situbondo merupakan perusahaan yang bergerak di bidang pelayanan dan penyediaan air bersih bagi masyarakat Situbondo. Tujuan dari penelitian ini adalah untuk menganalisis dan menguji pengaruh Motivasi, Kompensasi dan Budaya organisasi Terhadap Loyalitas karyawan PDAM Tirta Baluran Situbondo Dengan Kepuasan kerja Sebagai Variabel Intervening. Teknik pengambilan sampel ditentukan dengan sampel jenuh. Analisis data dan pengujian hipotesis dalam penelitian ini menggunakan Model Persamaan Struktural – Partial Least Square (PLS-SEM). Hasil uji hipotesis pengaruh langsung menggunakan aplikasi Smart PLS 3.0, menunjukkan bahwa Motivasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Kompensasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Budaya organisasi berpengaruh positif signifikan terhadap Kepuasan kerja, Motivasi berpengaruh positif signifikan terhadap Loyalitas karyawan, Kompensasi berpengaruh positif signifikan terhadap Loyalitas karyawan, Budaya organisasi berpengaruh negatif namun tidak signifikan terhadap Loyalitas karyawan . Hasil uji hipotesis pengaruh tidak langsung menunjukkan variabel Motivasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Kompensasi berpengaruh negatif namun tidak signifikan terhadap Kepuasan kerja, Budaya organisasi berpengaruh positif namun tidak signifikan terhadap Kepuasan kerja..
PENGARUH KOMPENSASI, DISIPLIN KERJA DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN PT. SGN PABRIK GULA ASSEMBAGOES DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Dian Prihatin Ningrum; Yudha Praja; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7000

Abstract

Entering the era of the Industrial Revolution, changes in Human Resources (HR) have occurred alongside rapid industrial advancement. Human Resources plays a crucial role in the continuity of a company’s operations. Given the significance of HR as a fundamental asset, companies are required to develop and manage HR effectively. Empowering and motivating human resources is a strategic approach that enables companies to grow and compete effectively with other industry players. This study aims to examine the effects of compensation, work discipline, and work culture on performance, with job satisfaction as an intervening variable, at PT. SGN Assembagoes Sugar Factory, Asembagus District, Situbondo Regency. The sampling technique used in this study is total sampling, involving all 70 employees of PT. SGN Assembagoes Sugar Factory as research participants. Data analysis and hypothesis testing were conducted using Structural Equation Modeling - Partial Least Squares (PLS-SEM). The results of hypothesis testing using Smart PLS 4.0 indicate that compensation has a significant positive effect on job satisfaction, work discipline has a significant positive effect on job satisfaction, and work culture also has a significant positive impact on job satisfaction. Moreover, compensation has a significant positive effect on performance, while work discipline and work culture have a positive but not significant impact on performance. Job satisfaction has a significant positive effect on performance. Furthermore, compensation has a positive but not significant indirect effect on performance through job satisfaction. In contrast, both work discipline and work culture have substantial positive indirect effects on performance through job satisfaction.
PENGARUH HARGA, KERAGAMAN PRODUK, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO SUMBER KEHURIPAN DI SUMBERTENGAH SITUBONDO Siti Khumairoh; Lusiana Tulhusnah; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7055

Abstract

Marketing is a series of activities carried out by companies or individuals to introduce, offer, and distribute products or services to consumers with the main goal of fulfilling their needs and wants. The purpose of this study is to determine the effect of Price, Product Variety, and Service Quality on Consumer Loyalty with Customer Satisfaction as an Intervening Variable at Toko Sumber Kehuripan in Sumber Tengah, Situbondo. The sampling technique used in this research is purposive sampling. Data analysis and hypothesis testing were conducted using the Smart PLS 3.0 application. The results of this study show that Price has a significant positive effect on Customer Satisfaction, while Product Variety and Service Quality have a positive but not significant effect on Customer Satisfaction. Price and Product Variety have a positive but not significant effect on Consumer Loyalty, while Service Quality has a significant positive effect on Consumer Loyalty. Customer Satisfaction has a significant positive effect on Consumer Loyalty. However, Price, Product Variety, and Service Quality have a positive but not significant effect on Consumer Loyalty through Customer Satisfaction.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA WARUNG NASI GORENG PELANGI DI SITUBONDO Balqis Raudhatul Jannah; Siti Soeliha; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7031

Abstract

The increasingly intense competition in the culinary industry requires business owners to maintain customer loyalty. This study aims to examine the extent to which brand image, product quality, and service quality influence customer loyalty, both directly and indirectly through customer satisfaction as an intervening variable, at Warung Nasi Goreng Pelangi in Situbondo. A quantitative research method was employed, involving 94 respondents selected from a total population of 1,580 customers. Data were collected through questionnaires and analyzed using Smart PLS 3.0. The findings reveal that both brand image and product quality have a significant and positive effect on customer satisfaction. Additionally, service quality shows a significant and positive effect on customer loyalty. However, service quality does not have a significant effect on customer satisfaction. Furthermore, brand image, product quality, and customer satisfaction do not have significant effect on customer loyalty, either directly or indirectly through customer satisfaction as an intervening variable.
PENGARUH PRODUCT QUALITY, WORD-OF MOUTH ,PRODUCT PACKAGING, DAN BRAND IMAGE TERHADAP CONSUMER SATISFACTION MELALUI PURCHASE DECISION SEBAGAI VARIABLE INTERVENING PADA PRODUK AMDK MEREK AIR SYIFA’ P2S2 DI PONPES SALAFIYAH SYAFI’IYAH SUKOREJO SITUBONDO Abdul Awal; Yudha Praja; Rini Kartika Sari
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 3 (2026): MARET 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i3.8823

Abstract

This study aims to determine the effect of Product quality, Word of mouth, Product packaging, and Brand Image on Consumer satisfaction Through Purchase decision as Intervening Variables in Syifa' P2S2 Brand Bottled Drinking Water Products at Salafiyah Syafi'iyah Islamic Boarding School Sukorejo Situbondo. The sampling technique in this study used non-probability sampling with a purposive sampling approach, involving 115 respondents. The data analysis tool used in this study was smart PLS 3.0. The data analysis methods used in this study include convergent validity, reliability, classical assumption testing, goodness of fit (GOF) testing, coefficient of determination testing, structural equation analysis (inner model), and hypothesis testing. The direct effect hypothesis test results indicate that product quality has a positive and significant effect on purchase decisions. Word of mouth has a positive but insignificant effect on purchase decisions. Product packaging and brand image have a positive and significant effect on purchase decisions. Product quality and product packaging have a negative but insignificant effect on consumer satisfaction. Word of mouth has a positive but insignificant effect on consumer satisfaction. Brand image and purchase decisions have a positive and significant effect on consumer satisfaction. The indirect effect hypothesis test results indicate that product quality, product packaging, and brand image have a positive and significant effect on consumer satisfaction through purchase decisions. Word of mouth has a positive but insignificant effect on consumer satisfaction through purchase decisions.