Gema Wisata
Vol. 22 No. 2 (2026): Gemawisata: Jurnal Ilmiah Pariwisata

Analisis Tata Kelola Wisata Alam pada RJA Jeep Tour Kintamani: Temuan Lapangan dan Rekomendasi Perbaikan

Tasya Winston (Institut Pariwisata dan Bisnis Internasional)
Ni Made Yulistia Dewi (Institut Pariwisata dan Bisnis Internasional)
Ni Luh Putu Eka Wahyuni (Institut Pariwisata dan Bisnis Internasional)
Ni Made Ayu Natih Widhiarini (Institut Pariwisata dan Bisnis Internasional)
I Made Trisna Semara (Institut Pariwisata dan Bisnis Internasional)



Article Info

Publish Date
31 May 2026

Abstract

Mount Batur's jeep tourism has recently become one of the most in-demand natural tourism activities in Bali. However, behind its popularity, there is a lack of understanding regarding the management pattern and collaborative mechanisms among local actors. This study aims to analyze the dynamics of community-based tourism governance in Batur jeep tourism through a qualitative descriptive method using observation, in-depth interviews, and documentation. The research finds that while the community plays a central role in operations, there is still a semi-formal governance structure with limited documentation and control mechanisms. From the perspective of the POAC management approach, the practices excel in execution (actuating) but are weak in planning and controlling. In terms of visitor experience, the tourism product already incorporates entertainment and escapism dimensions but lacks strong educational and aesthetic components. The study concludes that the jeep tourism in Batur has succeeded in mobilizing local resources and building an economic movement, yet it requires the strengthening of management structures, storytelling-based education, and environmentally sound standard operating procedures (SOPs). These steps are essential to ensure sustainability and long-term tourist satisfaction.

Copyrights © 2026






Journal Info

Abbrev

gemawisata

Publisher

Subject

Social Sciences

Description

Gemawisata: Jurnal Ilmiah Pariwisata diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi ...