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All Journal Gema Wisata Jurnal Pengabdian Kepada Masyarakat SEWAGATI
Ni Made Yulistia Dewi
Institut Pariwisata dan Bisnis Internasional
Agriculture, Biological Sciences & Forestry Computer Science & IT Education Environmental Science Social Sciences Other

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EDUKASI PEMASARAN DIGITAL DAN PELATIHAN BAHASA INGGRIS BAGI SISWA SD NEGERI 2 SERANGAN intan Nirmalasari; I Made Trisna Semara; Putu Eka Wirawan; Ni Luh Putu Eka wahyuni; Ni Made Yulistia Dewi
Sewagati Vol. 3 No. 2 (2024): Sewagati
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v3i2.4242

Abstract

The Sanur Tourism Area, particularly Serangan Village, has significant tourism potential with its spiritual, marine, and culinary attractions. To support the development of Serangan Village it is essential to enhance the skills of the local community, especially in English language proficiency and the use of digital technology. At SD Negeri 2 Serangan, there are challenges related to the limited number of English language teachers and the students' low understanding of digital marketing. This activity aims to provide English language training and digital marketing education to students to enhance their competitiveness in the global era. The methods used include needs analysis, interviews, observations, as well as lectures and practical exercises in creating digital content. The results of this program show that digital marketing education helped students understand how to use social media to promote Serangan Village, while interactive English language training improved their language skills. Through this initiative, it is expected that the youth of Serangan Village will actively contribute to local tourism development and be better prepared for global challenges.
Analisis Tata Kelola Wisata Alam pada RJA Jeep Tour Kintamani: Temuan Lapangan dan Rekomendasi Perbaikan Tasya Winston; Ni Made Yulistia Dewi; Ni Luh Putu Eka Wahyuni; Ni Made Ayu Natih Widhiarini; I Made Trisna Semara
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 22 No. 2 (2026): Gemawisata: Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v22i2.704

Abstract

Mount Batur's jeep tourism has recently become one of the most in-demand natural tourism activities in Bali. However, behind its popularity, there is a lack of understanding regarding the management pattern and collaborative mechanisms among local actors. This study aims to analyze the dynamics of community-based tourism governance in Batur jeep tourism through a qualitative descriptive method using observation, in-depth interviews, and documentation. The research finds that while the community plays a central role in operations, there is still a semi-formal governance structure with limited documentation and control mechanisms. From the perspective of the POAC management approach, the practices excel in execution (actuating) but are weak in planning and controlling. In terms of visitor experience, the tourism product already incorporates entertainment and escapism dimensions but lacks strong educational and aesthetic components. The study concludes that the jeep tourism in Batur has succeeded in mobilizing local resources and building an economic movement, yet it requires the strengthening of management structures, storytelling-based education, and environmentally sound standard operating procedures (SOPs). These steps are essential to ensure sustainability and long-term tourist satisfaction.
Co-Authors intan Nirmalasari Ni Luh Putu Eka wahyuni Ni Made Ayu Natih Widhiarini Putu Eka Wirawan Semara, I Made Trisna Tasya Winston