DAMPAK PARIWISATA TERHADAP ASPEK EKONOMI MASYARAKAT LOKAL DI DESA WISATA SAYAN UBUD: THE IMPACT OF TOURISM ON THE ECONOMIC ASPECTS OF THE LOCAL COMMUNITY IN SAYAN TOURISM VILLAGE, UBUD

Rachmat Bryando Gunawan (Politeknik Kota Malang)
Nissa Mawarda Rokhman (Politeknik Kota Malang)
Onny Soraya (Politeknik Kota Malang)

Journal of Applied Science in Tourism Destination
Vol. 4 No. 1 (2026): Journal of Applied Science in Tourism Destination

This study aims to analyze the impact of tourism on the economic aspects of the local community in Sayan Tourism Village, Ubud, Gianyar Regency, Bali, particularly in terms of income growth, employment opportunities, business opportunities, changes in the prices of goods and services, and the distribution of economic benefits. The research employed a quantitative approach using a survey method targeting local residents involved in tourism activities. Data were collected through a Likert-scale questionnaire and analyzed using descriptive statistics to identify trends in community perceptions regarding the economic impacts of tourism. The analytical framework was grounded in tourism impact theory and community-based local economic development theory. The findings indicate that tourism contributes positively to income growth, job creation, and the expansion of local business opportunities. However, the results also reveal increases in the prices of goods and services and an unequal distribution of economic benefits within the community. These findings suggest that the economic impacts of tourism are not homogeneous and are influenced by the level of community involvement and access to tourism-related economic activities.