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I Gede Made Sukariyanto
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Journal of Applied Science in Tourism Destination
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 30635608     DOI : https://doi.org/10.52352/jastd.v3i1
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Journal of Applied Science in Tourism Destination (JASTD) is a scientific journal that implements a blinded-peer-review process in handling manuscripts and aims to become a scientific medium for interdisciplinary researchers in the tourism destination sector. Firstly published in 2023, the Center for Research and Community Service in collaboration with Tourism Destination Study Programs of Bali Tourism Polytechnic (Politeknik Pariwisata Bali) committed to publishing the journal twice a year, every April dan October. The considerations in determining scientific articles for publication are based on relevance, clarity, topic, and originality, as well as the extent to which the articles can advance knowledge, understanding, and application and their possible contribution in inspiring further development and research. The journal invites contributions in the following interdisciplinary scope, including: Tourism Destination Impact; Tourism Destination and Attraction Management; Tourism Destination Planning; Branding and Marketing; Digital Tourism Marketing; Competitiveness of Destinations, Products, and Tourism Business; Diversification of tourism products; Creative Tourism; Smart Tourism; Heritage Tourism; Ecotourism; Community-Based Tourism; Sustainable Tourism Development; Wellness Tourism; and Tourist Behavior. The primary objective of JASTD is to provide a platform for researchers, academicians, professionals, practitioners, and students to impart and share knowledge in the form of empirical and theoretical research papers and case studies published.
Arjuna Subject : Ilmu Sosial - Geografi, Perencanaan dan Pengembangan
Articles 34 Documents
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The Influence of Celebrity Endorsers On Social Media On Tourists' Visiting Interest In Melasti Beach Bali Putri , Ni Nyoman Elsa Cahyani Ariani; Dianasari, Dewa Ayu Made Lily; Subrata, I Made
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.893

Abstract

One of the efforts to increase interest in visiting is to design various marketing and tourism strategies, one of which is the endorser strategy. This research aims to determine the effect of celebrity endorsers in social media on the interest of visiting tourists at Melasti Beach. This research belongs to the type of quantitative research. The population in this study is domestic millennial tourists who visit the Melasti Beach tourist attraction with a sample of 200 respondents. This research data collection uses a questionnaire distributed online with the help of a barcode containing a google form and analyzed using SEM with SmartPLS 3.0 software. The results of this analysis indicate that the effectiveness of the Celebrity endorser with the highest average value of 4.28% and the lowest average value of 3.84%, the celebrity endorser has a significant effect on visiting interest, social media with the highest average value of 4 .29% and the lowest average value is 3.36%, then social media has a significant effect on visiting interest, social media with the highest average value is 4.19% and the lowest average value is 3.83% so it has a significant effect on interest in visiting and social media are able to mediate the influence of celebrity endorsers on visiting interest.
Pengaruh Bauran Pemasaran Terhadap Kepuasan Wisatawan Domestik di Daya Tarik Wisata Kawasan Luar Pura Uluwatu Bujung, Glend Elisa Alexander; Liestiandre, Hanugerah Kristiono; Aridayanti, Dewa Ayu Nyoman
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1032

Abstract

Purpose : Marketing mix is ??a strategy that is often implemented in a company or tourist attraction. This strategy is related to determining how the company or tourist attraction including Outer Area of Uluwatu Temple Tourist Attraction offers product accompanied by several other supports in the form price, place, promotion, people, process and physical edivence strategies for certain market segments. The purpose of this study was to determine how the effect of 7p's marketing mix on the satisfaction of domestic tourists simultaneously and partially. Methodology: The samples in this research is 271 domestic tourists. Questionnaires were distributed online and offline by accidental sampling and analyzed using multiple linear regression. Findings : The results of the simultaneous analysis show that the 7p marketing mix has a positive and significant effect and partially the product, price and place variables have a positive effect. While, the promotion, people, process and physical appearance variables have no positive and significant effect. Based on the coefficient of determination  in this result is the percentage the effect of the 7p marketing mix (product, price, place, promotion, people, process, physical appearance) on the satisfaction of domestic tourists is 20.3%, while the remaining 79.7% is explained or effected by other variables not examined in this research.
Strategi Tata Kelola Kawasan Daya Tarik Wisata Khusus (KDTWK) Gilimanuk Menuju Destinasi Pariwisata Berkelanjutan Wahyundi, Rega Aldiaz; Widana, Ida Bagus Gede Agung; Suasapha, Anom Hery
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1067

Abstract

Objective: This research aims to determine priority strategies for the Gilimanuk Tourism Destination Area in its efforts towards sustainable tourism destination. Methodology: This methodology employs a qualitative approach using SWOT and QSPM analysis techniques. Data were collected through structured interviews with informants, direct observation in the field, and documentation. Results: The results of the study show that there are 28 internal and external conditions obtained from data collection. SWOT analysis resulted in ten strategies from internal and external conditions, namely integrating unique products with the port, forming a sustainable tourism task force, themed nature-based events, prioritizing management of the village tourism object, planting endemic plants, branding strategy, focusing on domestic tourist length of stay, conducting risk planning, conducting market research, and participating in human resource training programs. QSPM analysis indicates that the prioritized strategy is to design and package unique tourism products that integrate with the Gilimanuk Port. Limitations: This study has not discussed each aspect of sustainable tourism in greater depth with a focus on the Gilimanuk Tourism Destination Area.
Strategi Pengembangan Ekowisata sebagai Produk Pariwisata Berkelanjutan di Desa Karya Sari, Kabupaten Tabanan Sukariyanto, I Gede Made; Susila, I Made Gede Darma
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1069

Abstract

With post-pandemic conditions becoming more conducive, tourism activities are also gradually returning to a normal position. Experience during the pandemic has changed the mindset of tourists towards tourist destinations, where in the next normal period, tourists are predicted to prefer destinations for "healing" that are nature-based and also support a healthier life. Karya Sari Village in Tabanan Regency has the potential to support this tourism trend by implementing the ecotourism concept in its development. The purpose of this study is to develop a tourism product development strategy based on the concept of ecotourism in Karya Sari Village. Research design used in this study is a qualitative approach, where data is collected through purposive sampling, by conducting in-depth interviews with local tourism management (pokdarwis) and village officials. The results of the study show that Karya Sari Village has superior tourism products, which are feasible to be packaged with the concept of ecotourism. Interestingly, even though the village does not have a legal status of a Tourism Village, with good opportunities Karya Sari Village is currently in quadrant I based on IFAS EFAS analysis, so that managers can implement aggressive strategies in developing ecotourism products. local tourism management (pokdarwis) is recommended to increase village promotion and brand awareness as well as conducting more research to examine the concept of sister village development.
The Role of Stakeholders in The Development of Tourism Attraction at Mertasari Beach, Sanur Ismadwijayanthi, Gusti Ayu Maharani; Mertha, I Wayan; Lilasari, Luh Nyoman Tri
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1070

Abstract

This study aims to determine the stakeholders who have a role in the development of DTW (Tourism Attractiveness) Mertasari Beach. DTW Mertasari Beach is located in Sanur Kauh Village. Informants in this study were determined by purposive sampling. This study used data collection techniques, by conducting observations, in-depth interviews, documentation and literature studies. The results of data collection were then analyzed using qualitative descriptive analysis techniques. The results of this study concluded that Bendesa Adat Intaran, Intaran BUPDA, Muntig Siokan Inspiration Park and Pokdarwis Sanur Kauh Village are categorized as primary stakeholders. Secondary stakeholders consist of The Perbekel Desa Sanur Kauh, Bali State Polytechnic and Tribun Bali. The Denpasar Tourism Department, categorized as a key stakeholder. Then the classification of stakeholders based on their roles, as policy creators are Bendesa Adat Intaran and Denpasar Tourism Department. Bendesa Adat Intaran and Intaran BUPDA are acted as coordinators as well, then as facilitators are Muntig Siokan Inspiration Park, Perbekel Desa Sanur Kauh and the Denpasar Tourism Department. Inspiration Park Muntig Siokan and BUPDA Intaran as implementers and then as an accelerators are Perbekel Desa Sanur Kauh, Bali State Polytechnic, Pokdarwis Sanur Kauh Village and Tribun Bali.
Faktor Pendorong dan Faktor Penarik Wisatawan Domestik Berkunjung ke Kawasan Taman Nasional Komodo di Era Normal Baru Maun, Maria Redempta Tirtanadi; Widana, Ida Bagus Gede Agung; Susianti, Woro
Journal of Applied Science in Tourism Destination Vol. 1 No. 1 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i1.1071

Abstract

Labuan Bajo is the capital of West Manggarai Regency, East Nusa Tenggara Province and known as one of the 5 priority destinations in Indonesia because it has a variety of natural tourism potential that is still very well preserved. One of the most popular to date is the Komodo dragon, the largest reptile in the world, which can be encountered located in the Komodo National Park area. Seeing the phenomenon that has occurred, the desire for tourists to travel is very high because they are bored for three months experiencing the quarantine period required by the government. Based on the distribution of 216 respondents who travelled to the Komodo National Park area, it was found that there were 5 new factors forming the driving factor, namely Vacation, Escape, Romance, Social Interaction and Relaxation. For the pull factor, 3 new factors are formed, namely Service, Location and Price. While based on the value of the highest loading factor, the most affecting domestic tourists visiting the KNP area are influenced by the Vacation Factor and the Service Factor.
Persepsi Wisatawan Nusantara Terhadap Kawasan Sanur Sebagai Destinasi Pariwisata Berkelanjutan Sari, Desak Gede Venia Monika; Dianasari, Dewa Ayu Made Lily; Suasapha, Anom Hery
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1126

Abstract

The Sanur area is a tourism destination that has developed rapidly in Denpasar City. Tourism in the Sanur area has implemented sustainable tourism but is still weak in environmental management. This study aims to determine the perceptions of domestic tourists towards the Sanur area as a sustainable tourism destination. The number of respondents to this study was 100 respondents from domestic tourists who had been to the Sanur tourism area. This study uses a quantitative descriptive analysis technique, with a scale of measurement using a Likert scale. The results showed that the perception of domestic tourists towards the Sanur area as a sustainable tourism destination had positive ecological impacts with the highest average score of 4.41, namely tourism in the Sanur area increased awareness of the importance of preserving local natural resources. The negative ecological impact with the highest average value is 2.88, namely tourism in the Sanur area increases environmental problems. Tourist perceptions of positive economic impacts with the highest average value of 4.43, namely tourism in the Sanur area can create new markets for local products and negative economic impacts with the highest average value of 3.55, namely the development of tourism in the Sanur area increases taxes on use properties. Domestic tourists' perceptions of positive social impacts with the highest average score of 4.43, namely tourism development in the Sanur area provide opportunities for tourists to participate in cultural activities. And for the negative impact with the highest average value of 3.17, namely the development of tourism in the Sanur area resulting in density in public places.
Pemberdayaan Perempuan Dalam Pengembangan Desa Wisata Sayan, Kecamatan Ubud Kabupaten Gianyar Novantika, Ketut Rizky; Suasapha , Anom Hery; Lilasari, Luh Nyoman Tri
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1206

Abstract

Keberhasilan dari sebuah desa wisata yang disebabkan karena adanya pemberdayaan masyarakat dan perempuan didalamnya. World Tourism Organization (UNWTO) sebagai organisasi internasional di bidang pariwisata, UNWTO meluncurkan WITEP (Women in Tourism Empowerment Program) yang bertujuan untuk mendorong kesetaraan gender dan sekaligus memberdayakan perempuan. Oleh karena itu penelitian ini dilakukan untuk mengetahui, bentuk pemberdayaan perempuan, proses pemberdayaan, tingkatan dalam pemberdayaan, kendala dan pendukung dalam pemberdayaan perempuan dalam sebuah desa wisata. Penilitian ini menggunakan metode deskriptif kualitatif untuk mejelaskan fenomena tersebut secara mendalam. Hasil penelitian menunjukkan bahwa terdapat 4 (empat) bentuk pemberdayaan yaitu ekonomi, psikologi, sosial, dan politik, dengan proses yang cukup lama melalui berbagi macam pemahaman dan negosiasi terkait kesetaraan gender, dalam hal ini terdapat beberapa tingkatan sebagai acuan kesuksesan pemberdayaan perempuan yaitu kesejahteraan, akses, kesadaran, partisipasi, dan pengendalian, namun terdapat kendala dalam partisipasi perempuan yang mulai menurun tergabung dalam desa wisata, akan tetapi pemerintah desa dan kelompok sadar wisata tetap mendukung segala bentuk kegiatan pemberdayaan perempuan dan memfasilitasi dengan wadah organisasi yang dapat menjadi rumah untuk mengembangkan potensi dan mengasah kreatifitas perempuan dalam pengembangan desa wisata.
Pengembangan Potensi Wisata Gastronomi Di Desa Wisata Penarungan Kabupaten Badung Suarsana, Antonio Putra; Tirtawati, Ni Made; Lilasari, Luh Nyoman Tri
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1210

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui makanan lokal sebagai produk desa wisata Penarungan dilihat dari komponen gastronomi dan mengetahui pengembangan potensi wisata gastronomi sebagai daya tarik desa wisata Penarungan. Data yang digunakan adalah data kualitatif. Sumber data yang digunakan adalah data primer dan sekunder. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Sebanyak 10 informan. Teknik pengumpulan data menggunakan pedoman wawancara. Teknik analisis data menggunakan teknik analisis reduksi data, triangulasi, penyajian data, penarikan kesimpulan dan pengembangannya melalui analisis SWOT dengan pendekatan kualitatif. Hasil penelitian menunjukan bahwa Guling samsam merekak, warung Men Cesver, warung Men Hendra, dan warung Pan Kobleng sudah memenuhi sembilan komponen dalam gastronomi. Namun, pengetahuan literatur akan makanan dan kandungan gizi yang terdapat dalam makanan perlu ditingkatkan lagi. Selanjutnya untuk strategi pengembangan yang tepat dalam pengembangan potensi wisata gastronomi sebagai daya tarik desa wisata Penarungan adalah strategi agresif dengan mengutamakan Strategi S – O yang terdapat dalam hasil matriks SWOT. 
Dampak Motivasi Simbolis Kunjungan Wisatawan ke Destinasi Pariwisata Berbasis Ekowisata Christianto, Jery; Adjie, Bergas Anggito; Larasita, Irma Dela; Furqan, Alhilal; Priscilia, Kiki; Sauky, M. Asfahani
Journal of Applied Science in Tourism Destination Vol. 1 No. 2 (2023): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v1i2.1216

Abstract

The popularity of ecotourism among foreign and domestic tourists is increasing in Indonesia. Uploading ecotourism content on social media can influence visitor decisions and give the uploader a feeling of satisfaction. Recognition through social media or symbolic motivation is one of the motivations for tourists to visit ecotourism. The number of tourists with symbolic motivation is increasing, in line with the increasing use of social media globally, which can have an impact on the development of ecotourism. This research identifies the factors of tourists with symbolic motivation wanting to visit two national parks (TNGL and TN Komodo) in Indonesia and the impacts arising from this phenomenon. The research is done with qualitative method, with data obtained through literature study and analysed descriptively. This study found that the factor for tourists with symbolic motivation who visited the two locations, namely because of the beautiful views and photo spots, different lifestyles offered by destinations, relaxation, the existence of exclusivity values in the facilities, and sensation seeking for attractions that have positive reviews in social media. This phenomenon has both positive and negative impacts on the environmental, economy, and socio-cultural aspects of these two national parks.

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