<![CDATA[This study was motivated by the growing trend of oral exegesis on social media, particularly on YouTube. The study aims to describe Adi Hidayat’s oral exegesis of Q.S. Ad-dhuha delivered via the YouTube channel (Adi Hidayat Official), and to identify and analyze the characteristics of Adi Hidayat’s oral exegesis of Q.S. Ad-dhuha based on Walter J. Ong’s theory of orality. This study employs a qualitative method with a descriptive analytical approach. Primary data consists of video of the interpretation of Q.S. Ad-dhuha uploaded on June 7, 2024, while secondary data was obtained from the book Orality and Literacy: The Thechologizing of the Word and various relevant literature. The results of this study indicate that Adi Hidayat’s interpretation of Q.S. Ad-dhuha is contextual and practical, emphasizing spiritual messages of tranquillity, optimism, and the conviction that Allah will not abandon his servants. Furthermore, this interpretation exhibits oral characteristics such as being additive, aggregative, redundant, conservative, empathetic or participatory, situational, and homeostatic, while agonistic charactreristics are not dominant. Thus, oral interpretation on social media plays a crucial role in conveying an understanding of the Qur’an in acommunicative and relevant manner for contemporary life.]]>
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