This study aims to analyze the factors that influence the development of cocoa farming in Kolimasang Village, Adonara District, East Flores Regency and determine alternative priority strategies that can be applied in developing cocoa in Kolimasang Village, Adonara District, East Flores Regency. The basic method of this study is quantitative descriptive. The research location is Kolimasang Village, Adonara District, East Flores Regency. The data used in this study are primary and secondary data. Data analysis used is (1) Multiple Linear Regression Analysis Method to analyze the factors that influence the development of cocoa farming, (2) Analytical Hierarchy Process (AHP) Method to determine alternative priority strategies applied in developing cocoa farming. The results of the study indicate that simultaneously the variables of land, capital, labor, technology, and institutions have a significant effect on the development of cocoa farming. Partially, labor, technology, and institutions have a significant effect, while land and capital do not have a significant effect. The Analytical Hierarchy Process (AHP) resulted in a priority strategy for developing cocoa farming in Kolimasang Village, Adonara District, East Flores Regency, which is increasing the capacity of cocoa cultivation techniques. The recommendation is that collaboration between various parties needs to be strengthened to support sustainable cocoa farming development.
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