Epsilon : Journal of Management (EJoM)
Vol. 4 No. 2 (2026): Oktober: Epsilon : Journal of Management (EJoM)

Analisis Strategi Manajemen Pengelolaan Ecoresort dalam Meningkatkan Daya Tarik Wisata Berkelanjutan di Asriloka Wonosalam Kabupaten Jombang

Dewi Krisnawati (Unknown)
Priyo Utomo (Unknown)
Nur Hidayah (Unknown)
Nuryadi Nuryadi (Unknown)



Article Info

Publish Date
11 Oct 2026

Abstract

This study aims to analyze the management strategies implemented by Asriloka Wonosalam in managing its eco-resort, examine the influence of these strategies on enhancing sustainable tourism attractiveness, and identify the supporting and inhibiting factors encountered in the management process. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews with the management, direct field observations, and documentation. The data were analyzed by examining the field findings textually and operationally, which were subsequently interpreted using Fred R. David’s Strategic Management framework and the concept of Sustainable Tourism. The findings indicate that Asriloka Wonosalam implements an integrated management strategy through the synchronization of outbound activities, character education content, and the utilization of the authentic geophysical characteristics of the natural site on the slopes of Mount Anjasmoro. Quality control is rigorously implemented by reinforcing environmentally conscious leadership values through reflective discussion sessions and the application of daily green communication. This management strategy has a positive and linear influence on strengthening the dimensions of sustainable tourism. The policy of limiting the number of daily guests has successfully preserved ecological assets from physical degradation, increased group-market satisfaction through immersive tourism experiences, and generated a multiplier effect on the local economy by involving local residents as partners in the operational supply chain. The main supporting factors include the authenticity of natural capital that is difficult for competitors to replicate, the owners’ ideological commitment, and the growing market trend toward outdoor activities. Meanwhile, the inhibiting factors include gaps in the surrounding community’s understanding of conservation principles, high green operational costs amid restrictions on guest capacity, and the high sensitivity of the institutional market to external threats, particularly fluctuations in the broader political situation and national security conditions.

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Journal Info

Abbrev

Epsilon

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Epsilon : Journal of Management (EJoM) adalah jurnal peer-review yang diterbitkan dua kali dalam setahun (April, dan Oktober) oleh Program Studi Manajemen Pascasarjana Universitas Ichsan Gorontalo. Epsilon: Journal of Management (EJoM) dimaksudkan sebagai jurnal untuk mempublikasikan artikel-artikel ...