<![CDATA[This study aims to analyze employee performance and formulate strategies. improvement performance through strengthening function management and digitalization administration in the General and Personnel Section of the Kampar Regency Regional Revenue Agency. The study used a qualitative descriptive approach with 25 informants selected purposively based on their involvement and knowledge of administrative implementation, management functions, and technology use. Data were obtained through interviews. observation, and documentation, then analyzed use analysis descriptive and SWOT through matrix IFAS and EFAS. Results study show that implementation of administration has walk and utilization technology has implemented on management Employee data, but digitalization has not been evenly implemented across all administrative processes. Correspondence, reporting, and work monitoring still use manual processes, while archiving has not been fully digitized. This situation requires attention. Because still exists work which has not been can completed according to time the results of the SWOT analysis show that the organization has internal strengths and external opportunities that can be utilized to improve performance. The strategy is directed is strengthening planning and distribution task, improvement coordination and supervision, gradual and integrated development of administrative digitalization, improvement competence digital employee, as well as strengthening monitoring work. Study This shows that improving employee performance needs to be done through integration between strengthening management functions and digitalizing administration so that work processes become more focused, effective, and easy to control.]]>
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