<![CDATA[The development of Artificial Intelligence (AI) drives digital transformation in tourism. However, tourism villages in Klaten Regency face limited access to fast, interactive information services, resulting in suboptimal promotion. This study examines the use of an AI Chatbot as a promotional medium and information service to support Community-Based Tourism (CBT).Using a mixed-methods approach with a Sequential Explanatory design, research was conducted in Melikan Pottery and Jarum Tourism Villages. Quantitative data were gathered from 299 respondents via purposive sampling and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). Qualitative data were collected through in-depth interviews, observations, and FGDs, then analyzed using the Miles, Huberman, and Saldana interactive model.Results indicate that AI has a positive and significant effect onAI chatbots, digital promotion, information service quality,and CBT. AI chatbots enhance the speed, accuracy, and accessibility of tourism information. A Variance Accounted For (VAF) value of 57.20% confirms AI chatbots serve as a partial mediator between AI and CBT. This study develops an AI chatbot model for tourism village promotion and information services, offering recommendations for local governments and managers to drive digital transformation, enhance service quality, and strengthen sustainable competitiveness]]>
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