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All Journal Gema Wisata JUPARITA: Jurnal Pariwisata Tawangmangu
Heni Dwi Lestari
Unknown Affiliation
Arts Humanities Earth & Planetary Sciences Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kualitas Daya Tarik Wisata Terhadap Kepuasan Wisatawan di Puncak Becici Yogyakarta Heni Dwi Lestari
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i1.388

Abstract

This study aims to determine the effect of tourist attraction quality on tourist satisfaction at Becici Peak, Yogyakarta. The research method used is quantitative with simple linear regression analysis with the independent variable of tourist attraction quality and the dependent variable is tourist satisfaction. Data were collected through distributing questionnaires to 100 tourist respondents at Becici Peak, Yogyakarta. The results showed that the quality of tourist attractions had a positive and significant influence on visitor satisfaction at Becici Peak by 68.3%, the remaining 31.7% was influenced by other variables not examined in this study. This study provides practical implications for Becici Peak managers in improving the quality of tourist attractions to increase visitor satisfaction.
STRATEGI PENGEMBANGAN SPIRITUAL TOURISM BERBASIS COMMUNITY-BASED UNTUK PENGUATAN EKONOMI MASYARAKAT SEKITAR CANDI PRAMBANAN Heni Dwi Lestari; Sri Wahyuni; Meiana Maulida Hikmawati
Jurnal Pariwisata Tawangmangu Vol 4 No 2 (2026): July 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i2.1118

Abstract

This study aims to analyze the development strategy of Community-Based Tourism (CBT) based spiritual tourism to strengthen the local economy surrounding Prambanan Temple. The shift in tourism toward meaningful, sustainable experiences has heightened the importance of spiritual tourism as an alternative development model. The study employed a descriptive quantitative approach supported by qualitative analysis. Data were collected through questionnaires, observations, in-depth interviews, and documentation involving 300 respondents consisting of local community members, tourism business actors and community leaders. Data were analyzed using descriptive analysis, SWOT analysis, and Value Chain Analysis to identify community perceptions, economic impacts, and appropriate development strategies. The findings indicate that community perceptions of spiritual tourism development are highly positive, with an average score of 4.24, while perceptions of its economic impact reached 4.14. Spiritual tourism is considered capable of increasing income, expanding employment opportunities, and supporting the growth of local SMEs. SWOT analysis places the development strategy in Quadrant I (Growth Strategy), indicating strong internal strengths and favorable external opportunities. Value Chain Analysis shows that the greatest economic benefits are generated through SMEs, local culinary businesses, homestays, tour guide services, transportation, and cultural handicrafts. CBT-based spiritual tourism has strong potential to improve community welfare while preserving cultural and spiritual values. Strengthening community participation, developing local tourism products, enhancing digital promotion, and increasing stakeholder collaboration are recommended to support sustainable tourism development around Prambanan Temple.
MODEL PEMANFAATAN CHATBOT AI UNTUK PROMOSI DAN LAYANAN INFORMASI BERBASIS DESA WISATA DI KABUPATEN KLATEN Heni Dwi Lestari; Zahrotun Satriawati; Meiana Maulida Hikmawati; Sri Wahyuni
Jurnal Pariwisata Tawangmangu Vol 4 No 3 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i3.1214

Abstract

The development of Artificial Intelligence (AI) drives digital transformation in tourism. However, tourism villages in Klaten Regency face limited access to fast, interactive information services, resulting in suboptimal promotion. This study examines the use of an AI Chatbot as a promotional medium and information service to support Community-Based Tourism (CBT).Using a mixed-methods approach with a Sequential Explanatory design, research was conducted in Melikan Pottery and Jarum Tourism Villages. Quantitative data were gathered from 299 respondents via purposive sampling and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). Qualitative data were collected through in-depth interviews, observations, and FGDs, then analyzed using the Miles, Huberman, and Saldana interactive model.Results indicate that AI has a positive and significant effect onAI chatbots, digital promotion, information service quality,and CBT. AI chatbots enhance the speed, accuracy, and accessibility of tourism information. A Variance Accounted For (VAF) value of 57.20% confirms AI chatbots serve as a partial mediator between AI and CBT. This study develops an AI chatbot model for tourism village promotion and information services, offering recommendations for local governments and managers to drive digital transformation, enhance service quality, and strengthen sustainable competitiveness
Co-Authors Meiana Maulida Hikmawati Meiana Maulida Hikmawati Sri Wahyuni Sri Wahyuni Zahrotun Satriawati