<![CDATA[Cemara Beach is an example of the use of protected forest land from a former mining area that is managed as a naturaltourist attraction. This beach has an attraction as a new tourist destination because it is known for its neatly arranged andshady pine trees and provides a cool atmosphere with a beautiful sea panorama. This study aims to analyze the rightstrategy in developing tourism at Cemara Beach. This study was conducted in April 2025 at Cemara Beach, Rebo VillageSungailiat District Bangka Regency. The research method used was direct interviews with visitors an interview guideline.The results of the study indicate that the priority strategies that can be carried out are in the self-improvement strategy,including 1) Cooperating between managers and stakeholders (government, community and investors) in the form ofpromotion, training, socialization to develop Cemara Beach tourism so that it can increase the number of visitors andprovide a satisfying experience in traveling. 2) Maximizing collaboration with business actors (UMKM, entrepreneursand investors) so that business opportunities are opened so that they can meet visitor demand and also increase the incomeof Cemara Beach managers. 3) Carrying out promotional strategies by increasing tourism events, actively loadingadvertisements, interesting content on social media and print media.]]>
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