<![CDATA[In today's modern era, the use of conventional cars is starting to decline along with the increasing presence of electric cars. Including in industrial cities like Batam, integrated technological advances and innovations have resulted in many people switching from fossil-fueled cars to electric cars. However, there are several factors suspected to influence drivers' intentions to continue using conventional cars. The results of this study were to analyze the influence of environmental apathy, moral disengagement, consumer guilt, and existential needs on the intention to use conventional cars. A quantitative approach was used, with data collected through questionnaires distributed to 320 conventional car users in Batam City. The data analysis process was carried out using the SEM-PLS (Structural Equation Modeling–Partial Least Squares) method to test the outer and inner models. The results showed that environmental apathy, moral disengagement, consumer guilt, and existential needs significantly influence the intention to use conventional cars. The findings of this study are expected to contribute to the automotive industry, especially vehicle manufacturers and distributors, in understanding the psychological factors and consumer needs that influence the preference for using conventional cars, so that they can become the basis for developing marketing strategies, product development, and planning the transition to more environmentally friendly vehicles according to market needs.]]>
Copyrights © 2026
