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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis JURNAL LENTERA BISNIS Jurnal Bisnis Dan Kajian Strategi Manajemen Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Ilomata International Journal of Management
Andina Fasha
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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THE INFLUENCE OF ATTITUDE TOWARD GREEN PRODUCT ON GREEN PURCHASE BEHAVIOR IN E-COMMERCE Golan Hasan; Andina Fasha; Reyhan Agustival I
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2025): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i3.7351

Abstract

This study aimed to identify factors that may influence green purchasing behaviour mediated by green purchasing intention. It used quantitative research designs, distributing questionnaires, and evaluating a specific population or sample. Its collection used a random sampling method, and the data were analyzed quantitatively. In this study, the population consisted of respondents who were aware of customers who previously purchased environmentally friendly, customer-friendly goods in Batam. It targeted 400 respondents. This study found that most of the hypotheses studied had a significant beneficial effect,  except for a few that did not show a significant impact. In particular, attitudes towards green products, green purchasing behavior, perceived behavioral control, environmental concern, and green purchase intention had positive impacts. While the other two were not significantly related to each other. Attitudes towards green products, green purchase intention, and green purchase behaviour are associated with undesirable behaviours. Therefore, purchase intention does not mediate between attitude towards green products and green purchasing behaviour. Although environmental concern and product innovation may not always have the expected direct influence, the results generally imply that psychological and social factors play a significant role in shaping behaviour and intentions to purchase green products.  
Optimalisasi Saluran Promosi Digital pada Coffee Shop Lokal: Studi Kasus Coffeegram Lady Lady; Sherlen Sherlen; Andina Fasha
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14625

Abstract

Penelitian ini bertujuan untuk mengoptimalkan saluran promosi digital pada Coffeegram, sebuah UMKM kuliner di Batam, guna meningkatkan visibilitas dan loyalitas pelanggan. Permasalahan utama yang diidentifikasi adalah belum optimalnya pemanfaatan media digital dalam menjangkau pasar baru dan membangun hubungan berkelanjutan dengan konsumen. Penelitian ini menggunakan metode kualitatif dan kuantitatif melalui empat tahapan: persiapan, perancangan, implementasi, dan penilaian. Hasil penelitian menunjukkan bahwa implementasi ekosistem digital terintegrasi memberikan dampak signifikan terhadap jangkauan pasar. Penggunaan Instagram Story Ads berhasil menjangkau 70,7% akun non-pengikut dari total jangkauan. Selain itu, platform TikTok berhasil menarik 745 audiens baru melalui konten interaktif dalam periode satu bulan. Pada aspek retensi, program loyalitas kartu stamp mendapatkan respons positif dari pelanggan dan dinilai efektif sebagai instrumen pendorong kunjungan ulang. Integrasi kanal pendukung seperti WhatsApp Business, GoFood, dan Google Maps turut memperkuat kredibilitas dan aksesibilitas layanan. Penelitian ini menyimpulkan bahwa strategi pemasaran digital yang terstruktur dan terpadu merupakan fondasi krusial bagi keberlanjutan dan daya saing UMKM lokal di industri kuliner.
ANALISIS INTENSI RUMAH TANGGA DALAM PENGGUNAAN ENERGI HIJAU DI KOTA BATAM Andina Fasha; Valent Valent; Listia Nurjanah
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2382

Abstract

This study aims to analyze the factors influencing household intentions to use green energy in Batam City. The increasing electricity consumption and the impacts of global warming highlight the urgent need for more environmentally friendly energy utilization. This research examines the effects of biospheric value, altruistic value, egoistic value, and environmental self-identity on green attitude as well as intention to use green power. The study employs a quantitative approach using questionnaires distributed to households in Batam City. Data were analyzed using Partial Least Squares Structural Equation Modeling PLS-SEM. The results indicate that egoistic value, altruistic value, biospheric value, and environmental self-identity have significant effects (p-values < 0.05) on both green attitude and intention to use green power. Egoistic value exerts the strongest influence on green attitude, while altruistic value has the strongest influence on intention to use green power. Overall, all variables in this study demonstrate significant effects, indicating that the proposed research model is robust and empirically supported. This study is expected to contribute to the development of research on sustainable energy consumption behavior and serve as a reference for governments and energy providers in promoting the adoption of green energy among the public.
Membangun Lingkungan Tanpa Kekerasan: Sosialisasi dan Edukasi Gerakan Anti-Bullying di SMP Harapan Utama Andina Fasha; Vincent Vincent; Yasmine Raisa Sari; Dimas Naufal Pratama; Vinka Aftinala; Neza Aulia; Siska Amelia Karo Sekali; Bun Hai Yong; Cahaya Nababan; Cindy Okta Br. Nababan; Julyanda Firmansyah; Naomi Aghita Kie; Rasya Zidan Putra Yuandy Soeseno; Alvito Syachila; Sean Dennis; Gilang Giovani; Fenaldo Fenaldo
National Conference for Community Service Project (NaCosPro) Vol. 7 No. 01 (2025): The 7th National Conference for Community Service Project 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v7i01.11167

Abstract

Bullying di lingkungan sekolah merupakan isu yang semakin mengkhawatirkan karena berdampak langsung pada kesehatan mental, prestasi belajar, dan perkembangan sosial siswa. Artikel ini membahas strategi pencegahan dan penanggulangan bullying melalui kegiatan sosialisasi dan edukasi anti-bullying di SMP Harapan Utama. Program ini dirancang secara partisipatif dan melibatkan seluruh elemen komunitas sekolah, termasuk siswa, guru, tenaga kependidikan, dan orang tua. Melalui penyfuluhan, diskusi interaktif, dan kampanye kesadaran, program ini bertujuan menanamkan nilai empati, toleransi, dan rasa saling menghargai di antara warga sekolah. Kegiatan utama dilakukan di kelas 7C dengan 26 siswa sebagai peserta aktif. Mereka diajak untuk memahami bentuk-bentuk bullying, dampaknya, serta cara mencegah dan menanggulanginya. Selain itu, pendekatan ini membuka ruang dialog yang aman dan konstruktif antara siswa dan pendidik. Peran guru sebagai fasilitator sangat penting untuk menumbuhkan budaya sekolah yang mendukung dan inklusif. Data dari KPAI menunjukkan bahwa kasus bullying di Indonesia terus meningkat, sehingga intervensi dini dan berkelanjutan menjadi sangat penting. Artikel ini menegaskan bahwa pencegahan bullying tidak cukup hanya melalui aturan formal, tetapi perlu diperkuat dengan pendidikan karakter yang konsisten dan kolaboratif. SMP Harapan Utama menegaskan komitmennya untuk menjadi sekolah bebas kekerasan melalui langkah nyata dan berkesinambungan. Upaya ini diharapkan mampu menciptakan lingkungan belajar yang aman, nyaman, dan kondusif bagi tumbuh kembang siswa secara utuh.
THE EFFECT OF PAY LATER USE ON IMPULSE PURCHASES OF GLOBAL BRAND PRODUCTS IN BATAM CITY Andina Fasha; Jocelyn Gabrielle Shen; Erilia Kesumahati
Journal of Global Business and Management Review Vol. 7 No. 2 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i2.11436

Abstract

Buy Now Pay Later (BNPL) services have gained immense popularity, especially among younger generations such as Gen Z, due to their easy accessibility and flexible payment options. This study explores the impact of BNPL usage on impulse buying behavior, specifically in Batam, Indonesia. This study aims to examine the influence of BNPL usage on impulse buying of global brand products, focusing on understanding the psychological mechanisms, such as self-control, that mediate this relationship. A quantitative research design using SmartPLS 4 was adopted. Data were collected through questionnaires distributed to 230 respondents in Batam who actively use BNPL services. The study is relevant to Indonesia’s growing digital financial landscape. However, since the data were collected only from Batam City, the findings do not sufficiently represent BNPL users across Indonesia. The sample calculation used the theory of Hair et al. This study found that BNPL promotion, social influence, and perceived ease of use significantly influence self-control, influencing impulse buying behavior. Furthermore, self-control was identified as a mediator between BNPL services and impulse buying. This study provides insights for BNPL service providers to develop responsible marketing strategies and highlights the need for financial literacy programs to help consumers manage impulse buying behavior. This study was limited to respondents in Batam and focused primarily on a young population, which may not fully represent the broader BNPL consumer base. This study used only the application.
What Drives Eco-Friendly Toy Purchases? The Mediating Role of Consumer Attitude Andina Fasha; Golan Hasan; Vebbie Kavitan; Shafie Mohamed Zabri
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2285

Abstract

This study investigates consumers’ purchase intention toward eco-friendly toys in Batam, Indonesia. In this context, product safety and environmental considerations intersect in parental decision-making yet remain underexplored in green marketing research. Drawing on the Stimulus–Organism–Response (SOR) framework, the study examines how key external stimuli shape internal evaluations and subsequent behavioral intentions. A quantitative cross-sectional survey was conducted with 499 parents who had purchased or considered purchasing toys for their children, and the data were analyzed using PLS-SEM. The findings reveal that consumer attitude plays a central mediating role, translating external cues into purchase intention, with health-related considerations emerging as the most influential driver of attitudes relative to other factors. This highlights the distinctiveness of eco-friendly toys as a product category in which perceived safety and health benefits outweigh purely environmental motives. The study contributes theoretically by extending the SOR framework into a child-related consumption context in an emerging market, demonstrating that attitudinal formation is primarily anchored in protective and trust-based evaluations. Empirically, the results underscore that, in Batam, purchase intention toward eco-friendly toys is driven more by health-oriented concerns than by environmental considerations alone, offering a more context-specific understanding of green consumer behaviour.
Emotional arousal as a psychological bridge: how digital stimuli shape hedonic and impulsive consumption Lady Lady; Cristina Anggrena; Lily Purwianti; Andina Fasha; Ronny Firdiansyah Arief
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1134

Abstract

In the rapidly evolving digital landscape of Indonesia, the psychological mechanisms driving live streaming commerce (LSC) remain conceptually fragmented. This study seeks to bridge this gap by investigating how streamer attractiveness, para-social interaction, and information quality collectively shape consumer behaviors within the Stimulus-Organism-Response (S-O-R) framework. This research utilizes a quantitative design, whereby 273 valid responses from Indonesian consumers were collected via purposive sampling. Data were rigorously analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart-PLS 4.0 to validate both direct and mediating effects. The findings reveal that all environmental stimuli significantly drive emotional arousal, which functions as the absolute primary catalyst converting digital engagement into hedonic and impulsive consumption behaviors. Notably, arousal serves as a functional substitute for traditional trust in collectivist markets, representing a massive driver for shopping pleasure. This study advances the S-O-R framework by validating emotional arousal as the critical psychological bridge to spontaneous consumption. Managers should prioritize "relational commerce" by fostering "digital friend" personas to sustain affective resonance in high-velocity digital environments.
Co-Authors Alvito Syachila Bun Hai Yong Cahaya Nababan Cindy Okta Br. Nababan Cristina Anggrena Dimas Naufal Pratama Erilia Kesumahati Fenaldo Fenaldo Gilang Giovani Golan Hasan, Golan Jocelyn Gabrielle Shen Julyanda Firmansyah Lady Lady Lily Purwianti Naomi Aghita Kie Neza Aulia Nurjanah, Listia Rasya Zidan Putra Yuandy Soeseno Reyhan Agustival I Ronny Firdiansyah Arief Sean Dennis Shafie Mohamed Zabri Sherlen Sherlen Siska Amelia Karo Sekali Valent Valent Vebbie Kavitan Vincent Vincent Vinka Aftinala Yasmine Raisa Sari