Ekonomi Bisnis
Vol. 31 No. 2 (2026)

CUSTOMER SATISFACTION WITH BUS RAPID TRANSIT (BRT) SERVICES: THE ROLE OF PRICE PERCEPTION, TRUST, AND SERVICE QUALITY

Dani Ahmad Sholeh (Gunadarma University)
Supiani (Gunadarma University)

Article Info

Publish Date
10 Sep 2026

Abstract

The objective of this research is to ascertain how perceived price, trust, and service quality impact customer satisfaction regarding bus rapid transit (BRT) services. Multiple linear regression was utilized to analyze the data, which comprised latent variables. Data collection was carried out through questionnaires possessing verified validity and reliability. One hundred respondents were secured via a convenience sampling approach. Findings demonstrate a simultaneous effect of all independent variables on customer satisfaction. Individually, customer satisfaction is affected by perceived price and trust, whereas service quality exhibits no significant impact.

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Journal Info
Ekonomi Bisnis
Website

Abbrev

ekbis

Publisher

Universitas Gunadarma

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, ...