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All Journal Ekonomi Bisnis
Dani Ahmad Sholeh
Gunadarma University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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CUSTOMER SATISFACTION WITH BUS RAPID TRANSIT (BRT) SERVICES: THE ROLE OF PRICE PERCEPTION, TRUST, AND SERVICE QUALITY Dani Ahmad Sholeh; Supiani
Jurnal Ilmiah Ekonomi Bisnis Vol. 31 No. 2 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2026.v31i2.666

Abstract

The objective of this research is to ascertain how perceived price, trust, and service quality impact customer satisfaction regarding bus rapid transit (BRT) services. Multiple linear regression was utilized to analyze the data, which comprised latent variables. Data collection was carried out through questionnaires possessing verified validity and reliability. One hundred respondents were secured via a convenience sampling approach. Findings demonstrate a simultaneous effect of all independent variables on customer satisfaction. Individually, customer satisfaction is affected by perceived price and trust, whereas service quality exhibits no significant impact.
Co-Authors Supiani