CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Vol. 10 No. 01 (2026)

Pengaruh Tourist Engagement, Cultural Contact Dan Memorable Tourism Experience Terhadap Niat Berkunjung Ulang Pada Wisata Religi Yang Dimoderasi Religiusitas Pada Mahasiswa Universitas Ma’arif Lampung

Finny Ligery (Universitas Ma'arif Lampung)
Hanif Amrullah (Universitas Ma'arif Lampung)
Ummu Habibah Rahma (Universitas Ma'arif Lampung)



Article Info

Publish Date
15 Sep 2025

Abstract

This study aims to analyze the influence of tourist engagement, cultural contact, and memorable tourism experience on the intention to revisit pilgrimage-based religious tourism, as well as to test the role of religiosity as a moderator variable in the relationship between tourist engagement and revisit intention. The study used a quantitative approach with a survey of 99 students of Ma'arif University Lampung who had participated in a pilgrimage field trip, selected through purposive sampling with the criteria of having direct visit experience. Data were analyzed using Structural Equation Modeling (SEM) assisted by LISREL 8.80. The results showed that tourist engagement had a significant positive effect on revisit intention, while cultural contact and memorable tourism experience were not significant on revisit intention. Religiosity was shown to moderate the relationship between tourist engagement and return intention negatively, indicating that the higher the religiosity of tourists, the weaker the influence of involvement on their intentions. These findings extend the framework of tourist engagement to the context of pilgrimage and provide practical implications for destination managers and educational institutions.

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Journal Info

Abbrev

capital

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

CAPITAL: Jurnal Ekonomi dan Manajemen published by Universitas PGRI Madiun with regitered number ISSN: 2598-9022 (Print) and 2598-9618 (Online), which published twice a year on September and ...