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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Al-Kharaj: Journal of Islamic Economic and Business
Finny Ligery
Universitas Ma'arif Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE EFFECT OF SERVICE QUALITY AND RELATIONSHIP QUALITY TO CUSTOMER SATISFACTION ON BMT ROUDLATUL QURÂ’AN KOTA METRO Riwanto; Finny Ligery; Subandi
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 1 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i1.21529

Abstract

This study aims to examine consumer satisfaction which is allegedly caused by service quality factors and the relationship qualitys in financial institutions such as BMT Roudlatul Qur'an. This research discusses the increase in consumer satisfaction that needs to be deepened on the basis of the empirical gap contained in the background. The study uses a quantitative method in explaining the relationship between independent variables to dependent variables. The research respondents were 52 savings customers from BMT Roudlatul Qur'an. Data was collected through questionnaires distributed online using Google Form. Furthermore, the data was processed using the SPSS application with multiple linear regression. The quality of service and the relationship qualitys simultaneously have an influence on member satisfaction. However, the results depart from the relationship between the variables that are partially tested. The quality of the relationship has no positive and significant influence on member satisfaction. This results in BMT Roudlatul Qur'an needing to build a sustainable relationship in increasing customer loyalty to the institution. On the other hand, service quality has a positive and significant influence on member satisfaction. The service quality still has shortcomings in the eyes of customers, but has a positive side in improving personal service, even though it is not comprehensive, especially in physical form.
The Influence of Candidate Brand Personality and Islamic Marketing Concepts on Voting Behavior: Evidence from the Lampung Gubernatorial Election Ujang Mahmud; Finny Ligery; Ahmad Mukhlishin; Muhammad Agus Mushodiq; Subandi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): SettingsVol. 8 No. 1 (2026): All articles in this issue include authors from 3
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9822

Abstract

Understanding voting behavior in contemporary local elections requires moving beyond conventional political analysis toward psychological and value-based perspectives. While prior political marketing studies primarily emphasize candidate image and campaign communication, limited research integrates candidate brand personality and Islamic marketing values within a unified framework to explain voter behavior in socio-religious contexts. This study aims to examine the influence of candidate Brand Personality and Political Party Image on voting intention in the Lampung Provincial Gubernatorial Election and to analyze the mediating role of party image. A quantitative explanatory design was employed using survey data collected from 110 millennial voters selected through purposive sampling. Data were analyzed using path analysis to evaluate direct and indirect relationships among variables. The findings indicate that Brand Personality has a positive and significant effect on voting intention, while Political Party Image also significantly influences voting intention. Brand Personality further exerts a strong effect on Political Party Image, confirming a perception transfer mechanism whereby voters generalize evaluations of candidates to the supporting political institution. Political Party Image acts as a partial mediator that strengthens the relationship between candidate personality and voting intention. The structural model demonstrates excellent goodness-of-fit, indicating strong explanatory capability. This study contributes to political marketing literature by introducing an integrative model combining candidate branding and Islamic marketing ethics in explaining local electoral behavior. The findings highlight the strategic importance of aligning candidate personal branding with party identity through consistent, ethical, and value-based political communication to enhance electoral competitiveness.
Co-Authors Ahmad Mukhlishin Muhammad Agus Mushodiq Riwanto Subandi Subandi Subandi Ujang Mahmud