Patient loyalty is an important indicator of the success of hospital services, which is influenced by patient satisfaction. Patient satisfaction is shaped by various factors, including service waiting time, service quality, and the comfort of the facilities used during health services. This study aims to analyze the effects of service waiting time, service quality, and facility comfort on patient loyalty, with patient satisfaction as a mediating variable, at the Dental Polyclinic of Al Irsyad Hospital Surabaya. The study used a quantitative approach, employing survey methods and total sampling with 90 patients. Data were collected through questionnaires that had passed validity and reliability tests, and were then analyzed using path analysis. The results of the study showed that service waiting time, service quality, and facility comfort contributed to patient satisfaction, which in turn increased patient loyalty. These findings show that patient satisfaction plays an important role as a mediating variable in the relationship between the quality of service patients receive and their loyalty. Therefore, improving service quality, reducing waiting times, and providing comfortable facilities need to be priorities for hospitals to increase satisfaction and maintain patient loyalty.
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