<![CDATA[This study examines the meaning of Persib’s symbolic communication among Bobotoh through the symbols displayed in the Cultura Persib Exhibition in Braga, Bandung. The topic is significant because Persib has developed beyond a football club into a cultural identity closely associated with the people of Bandung and West Java. This research employed a qualitative method with a phenomenological approach. Data were collected through in-depth interviews with four Bobotoh informants and one key informant who is a communication scholar, photojournalist, and Persib supporter. The findings reveal that symbols displayed in the exhibition, such as statues, trophies, logos, achievement stars, jerseys, and historical artifacts, are interpreted as representations of Persib’s history, achievements, identity, and cultural heritage. The meanings attached to these symbols are constructed through symbolic interaction processes involving the concepts of mind, self, and society proposed by George Herbert Mead. Furthermore, these symbols contribute to shaping Bobotoh’s identity through emotional attachment, loyalty, a sense of belonging, and collective pride. The study concludes that the Cultura Persib Exhibition functions as a medium of symbolic communication that strengthens and preserves the collective identity of Bobotoh.]]>
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