<![CDATA[This study explores how the Public Relations (PR) department of the Bandung City Government constructs and implements media partnership strategies to support the "Bandung Utama" development vision. A qualitative case study design was employed, gathering data through multi-technique collection, including in-depth interviews with key officials from Diskominfo and local media practitioners, field observations, and document analysis, analyzed via thematic analysis. The results indicate that media partnerships function as an integrated strategic instrument combining daily media monitoring, multi-channel dissemination, and verified digital governance through the Sadayana application. This mechanism shifts transactional relations into a professional, mutually beneficial ecosystem without relying strictly on formal contractual agreements. Furthermore, potential challenges such as media framing autonomy and budget limits are addressed through executive political support, issue management strategies, and professional media personnel involvement. These findings highlight the importance of institutionalizing verified media partnerships to support information transparency and city branding in local government communication, while their implications for public trust require further examination.]]>
Copyrights © 2026
