The development of Artificial Intelligence (AI) Chatbots opens significant opportunities in supporting personalized learning, aligned with the mandate of the Ministry of Primary and Secondary Education Regulation No. 13 of 2025 regarding curriculum flexibility. However, a gap remains between students' digital independence and teachers' ability to implement differentiated learning conventionally. This research aims to identify the role of key factors supporting the utilization of AI Chatbots as a facilitator of personalized learning among high school students in Malang City. This study employed a quantitative approach with a descriptive method involving 100 students selected through cluster random sampling from SMA Negeri 8 and SMA Nasional Malang. Data were collected using a structured Likert scale questionnaire to measure seven main factors: content relevance, effectiveness, learning styles, flexibility, efficiency, engagement, and learning motivation. Data analysis was conducted descriptively to determine the frequency distribution percentage and score categorization. The results indicated that all these factors play a positive role in supporting personalized learning. Flexibility emerged as the most dominant aspect, while engagement was in the moderate category. These findings confirm that the successful implementation of AI Chatbots depends not only on technological sophistication but also on pedagogical suitability and students' adaptive readiness.
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