Journal of Business Management
Vol. 4 No. 2 (2026): December (In Progress)

The Influence of Information Quality and Perceived Usefulness on Purchase Intention through Trust in the Online Platform in the Palm Oil E-Tender of PT Kharisma Pemasaran Bersama Nusantara (KPBN/INACOM)

Nafissa Aisyah Fitri Br Sitepu (Universitas Sumatera Utara)
Arlina Nurbaity Lubis (Universitas Sumatera Utara)
Beby Karina Fawzeea Sembiring (Universitas Sumatera Utara)



Article Info

Publish Date
08 Oct 2026

Abstract

The digitalization of commodity trading encourages companies to develop transaction systems that increase users’ trust in digital platforms. PT Kharisma Pemasaran Bersama Nusantara (KPBN/INACOM) implements an e-tender system. However, its success depends not only on technology but also on information quality, perceived usefulness, and users’ trust. This study analyzes the effects of Information Quality and Perceived Usefulness on Purchase Intention through Trust in the Online Platform in the palm oil e-tender system of PT KPBN/INACOM. A quantitative approach was employed. The population consisted of 70 buyer companies in the e-tender system. Saturated sampling involved 70 respondents, with one representative from each company. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that Information Quality significantly affected Trust in the Online Platform and Purchase Intention. It also significantly affected Purchase Intention through Trust in the Online Platform. Perceived Usefulness significantly affected Trust in the Online Platform and had a direct, negative, and significant effect on Purchase Intention. Nevertheless, it significantly affected Purchase Intention through Trust in the Online Platform. Trust in the Online Platform positively and significantly affected Purchase Intention. These findings demonstrate that Trust in the Online Platform mediates the effects of Information Quality and Perceived Usefulness on Purchase Intention. The study recommends improving information accuracy, transparency, and system reliability to strengthen trust and increase user participation in digital palm oil trading transactions.

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Journal Info

Abbrev

jbm

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Business Management (JoBM) officially registered in the National Research and Innovation Agency, Directorate of Multimedia Repository and Scientific Publishing, ISSN INDONESIAN NATIONAL CENTER with ISSN Number 3025-7689 (online). This journal is published three times a year (April, ...